# IINA
> IINA is a free and open-source media player designed specifically for macOS. It is based on the mpv media player and utilizes the Swift programming language to provide a native user experience that integrates with modern macOS features like Force Touch, Touch Bar, and Picture-in-Picture.
- URL: https://optimly.ai/brand/iina
- Slug: iina
- BAI Score: 62/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: May 7, 2026