# IKEA (Entry Tier)
> IKEA is a multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories. The 'Entry Tier' specifically encompasses its most affordable product lines designed for high-volume sales and accessibility to low-income consumers. It is characterized by the use of lightweight materials and simplified manufacturing processes to maintain the world's lowest price points in the category.
- URL: https://optimly.ai/brand/ikea-entry-tier
- Slug: ikea-entry-tier