{
  "slug": "ikea-kreativ",
  "name": "ikea-kreativ",
  "description": "IKEA Kreativ is an AI-powered home design and planning tool that allows users to visualize, plan, and create their ideal living spaces. It enables users to see how IKEA furniture and accessories look together in their space before purchase, using features like scanning a room, building a custom room, or choosing from pre-designed empty or furnished rooms.",
  "url": "https://optimly.ai/brand/ikea-kreativ",
  "websiteUrl": "https://ikea.com/",
  "logoUrl": "https://logo.clearbit.com/ikea.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Home Design & Renovation Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T08:01:07.771Z",
  "verifiedVitals": {
    "website": "https://ikea.com",
    "category": "Home design and planning tool",
    "what_it_does": "IKEA Kreativ is a digital tool that allows users to visualize, plan, and create home designs by placing IKEA furniture and accessories in virtual rooms or scanned real rooms to see how products look and fit before making a purchase. It offers options to choose from empty rooms, build a custom room, or scan an existing room.",
    "primary_audience": "Individuals planning to furnish or redecorate their homes, particularly those interested in IKEA products.",
    "core_product": "A digital home design and visualization tool.",
    "pricing_model": {
      "kind": "free",
      "detail": "The tool is offered for free by IKEA, with no mention of costs or subscriptions."
    },
    "parent_ownership": "IKEA"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790061925907
}