{
  "slug": "ilia",
  "name": "Ilia",
  "description": "Ilia offers a range of makeup and skincare products, including waterproof eyeliner with up to 24-hour wear that is safe for sensitive eyes, and a Super Serum Skin Tint with SPF 40 that combines makeup, skincare, and mineral sun protection. They provide complexion, eye, lip + cheek, skincare, and tool products.",
  "url": "https://optimly.ai/brand/ilia",
  "websiteUrl": "https://iliabeauty.com/",
  "logoUrl": "https://logo.clearbit.com/iliabeauty.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Makeup",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T17:40:35.593Z",
  "verifiedVitals": {
    "website": "https://iliabeauty.com",
    "parent_ownership": "ILIA Beauty was acquired by Famille C, the Courtin-Clarins family holding company that also owns the Clarins brand, in February 2022."
  },
  "intentTags": {
    "problemIntents": [
      "finding long-lasting eyeliner",
      "needing makeup safe for sensitive eyes",
      "seeking makeup with skincare benefits",
      "desiring sun protection in complexion products",
      "finding diverse shade ranges for foundation"
    ],
    "solutionIntents": [
      "purchase waterproof eyeliner",
      "buy serum skin tint with SPF",
      "shop for clean beauty products",
      "find complexion products",
      "explore eye, lip, and cheek makeup"
    ],
    "evaluationIntents": [
      "compare 24-hour wear claims",
      "assess sensitive eye safety of makeup",
      "review mineral SPF benefits",
      "evaluate shade matching for skin tint",
      "compare product ingredients"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787941634044
}