{"name":"Illums Bolighus","domain":"illumsbolighus.se","url":"https://optimly.ai/brand/illums-bolighus","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online and physical-store retailer offering furniture, lighting, home furnishings, tableware, bedroom products, fashion and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"},{"key":"description","label":"Description","shape":"text","content":"Illums Bolighus operates an online shop with products across furniture, lighting, home furnishings, tableware, bedroom accessories, fashion and other lifestyle categories. The assortment includes products from numerous design, home and fashion brands, with online and in-store availability shown for products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://illumsbolighus.se","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers discover and purchase design-oriented furniture, lighting, home furnishings, tableware, lifestyle products, fashion and accessories from a broad selection of brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail\nPhysical-store availability and inventory lookup\nProduct browsing and filtering by category, brand, designer, series and colour\nMulti-brand assortment curation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Furniture, including sofas, tables, chairs, storage, outdoor furniture, rugs and furniture care\nLighting, including pendant, ceiling, floor, table, wall and outdoor lighting\nHome furnishings and decoration\nTableware, including plates, bowls, cups and mugs\nBedroom products, including duvets and pillows\nChristmas and seasonal products\nFashion, shoes and accessories\nBeauty, personal care and lifestyle products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are priced in Swedish kronor (SEK). The site displays normal prices alongside promotional discounts and member offers, including No1 member offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Home furnishings, interior design, lighting, lifestyle, fashion and accessories retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Furnishing and decorating homes\nBuying furniture and lighting\nShopping for tableware and kitchen-related products\nPurchasing bedroom textiles and accessories\nBuying seasonal and Christmas products\nShopping for fashion, shoes, accessories and lifestyle products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of furniture, lighting, home and lifestyle products\nAbility to compare products by brands, designers, series and colours\nOnline purchasing with visibility into store availability\nAccess to promotional and member pricing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illumsbolighus.se","updated_at":"2026-11-08T02:58:47.042954+00:00"}]}],"last_refreshed_at":"2026-11-08T02:58:47.049352+00:00","last_changed_at":"2026-11-08T02:58:47.055985+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1e26dd19-52cd-46a3-9dd2-5621b7f2f604"}