# IMG Licensing > IMG Licensing is a global agency specializing in brand development and rights management. It facilitates partnerships between brand owners and manufacturers to create consumer products, retail programs, and brand extensions across sports, lifestyle, and entertainment sectors. - URL: https://optimly.ai/brand/img-licensing - Slug: img-licensing - BAI Score: 88/100 - Archetype: Challenger - Category: Sports and Entertainment - Last Analyzed: May 7, 2026