{
  "slug": "immersion-corp",
  "name": "Immersion Corp",
  "description": "Immersion-corp provides haptic technology and solutions, including software, tools, and services, to enable life-like digital touch feedback across mobile, automotive, gaming, and other consumer experiences. They partner with device manufacturers, haptic hardware companies, designers, and developers.",
  "url": "https://optimly.ai/brand/immersion-corp",
  "websiteUrl": "https://immersion.com/",
  "logoUrl": "https://logo.clearbit.com/immersion.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Haptic Technology Solutions",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T10:51:30.199Z",
  "verifiedVitals": {
    "website": "https://immersion.com",
    "category": "Haptic Technology Licensing, Software, and Intellectual Property",
    "what_it_does": "Immersion Corp develops and licenses haptic technology, software solutions, and intellectual property to enable digital touch feedback in various devices. The company provides touch-feedback algorithms, software development kits, reference designs, and engineering support to integrate realistic touch feedback into products.",
    "primary_audience": "Immersion Corp's primary audience includes device manufacturers, haptic hardware companies, designers, developers, original equipment manufacturers (OEMs), platform companies, and suppliers in markets such as mobile devices, gaming, automotive interfaces, wearables, and selected medical or industrial applications.",
    "core_product": "Haptic technology, including Active Sensing Technology, haptic design tools, engineering and design services, and patent licensing.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Immersion Corporation operates primarily as a licensing company, generating revenue through the licensing of its extensive portfolio of patents and software solutions. The company earns royalties based on product sales or fixed-fee license revenue from its partners."
    },
    "parent_ownership": "Immersion Corporation is a publicly traded company (NASDAQ: IMMR) with institutional owners and shareholders."
  },
  "intentTags": {
    "problemIntents": [
      "Need for enhanced immersive digital experiences",
      "Challenges in integrating realistic touch feedback into products",
      "Desire to improve user interface interactivity in mobile devices",
      "Seeking to enhance safety and ease of use in automotive Human-Machine Interfaces (HMIs)",
      "Problem with low gamer immersion"
    ],
    "solutionIntents": [
      "Searching for haptic technology solutions",
      "Looking for haptic development tools and software",
      "Seeking haptic engineering and design services",
      "Interested in haptic patent licensing",
      "Exploring partnerships for haptic integration",
      "Researching active sensing technology for haptics"
    ],
    "evaluationIntents": [
      "Evaluating haptic technology providers",
      "Comparing haptic design tools",
      "Assessing haptic integration services",
      "Reviewing haptic patent portfolios",
      "Best practices for haptic feedback in consumer electronics",
      "Haptic technology return on investment"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787917006146
}