{
  "slug": "immersion-corporation",
  "name": "Immersion Corporation",
  "description": "Immersion Corporation is an American developer and licensor of haptic feedback technology. Founded in 1991, the company provides hardware and software solutions that allow digital devices to provide tactile sensations to users, widely used in mobile phones, automotive interfaces, and gaming consoles.",
  "url": "https://optimly.ai/brand/immersion-corporation",
  "logoUrl": "",
  "baiScore": 82,
  "archetype": "Challenger",
  "category": "Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "interhaptics-acquired-by-razer",
      "name": "Interhaptics"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "lofelt-acquired-by-meta",
      "name": "Lofelt"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "audiovisual-only-feedback",
      "name": "Audiovisual Only Feedback"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T10:04:59.363+00:00",
  "verifiedVitals": {
    "website": "https://www.immersion.com",
    "founded": "1993 (Incorporated in 1993, founded in 1991)",
    "headquarters": "Aventura, Florida, USA",
    "pricing_model": "IP Licensing / Royalty-based",
    "core_products": "Haptic intellectual property licensing, TouchSense software, haptic design tools, reference designs for actuators.",
    "key_differentiator": "Ownership of the foundational patent portfolio that defines modern HD haptic feedback across mobile, gaming, and automotive industries.",
    "target_markets": "Mobile OEMs, Automotive manufacturers, Gaming peripheral makers, Medical device companies.",
    "employee_count": "10-50 (Core staff is small due to licensing model)",
    "funding_stage": "Public (NASDAQ: IMMR)",
    "subcategory": "Haptics & IP Licensing"
  },
  "intentTags": {
    "problemIntents": [
      "Audiovisual-only feedback: Relying on auditory and visual cues alone to provide user feedback without a tactile layer.",
      "Standard OS Haptic APIs: Using built-in vibration APIs from Google (Android) or Apple (iOS) for basic haptic responses."
    ],
    "solutionIntents": [
      "who owns haptic feedback patents",
      "haptic technology licensing for mobile",
      "PlayStation 5 DualSense haptic tech origin",
      "best tactile actuators for automotive screens",
      "haptic software development kits for android",
      "Generic Vibrating Motors/ERM: Standard vibrating motors (ERM) found in legacy smartphones and controllers without specialized software control."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777705494017
}