{"name":"Important Records","domain":"importantrecords.com","url":"https://optimly.ai/brand/important-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent music label and online store offering physical music releases and branded merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"},{"key":"description","label":"Description","shape":"text","content":"Important Records, also presented as Imprec, operates an online shop featuring music releases in formats including vinyl, CD, cassette, tape, and bundles, along with branded apparel and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://importantrecords.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2001","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to curated physical music releases, pre-orders, supporter packs, and label merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Selling physical music releases\nOffering vinyl, CD, cassette, and tape formats\nManaging pre-orders and supporter packs\nSelling branded apparel and accessories\nBundling related music products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Vinyl records and LPs\nCompact discs\nCassettes and tapes\nMusic bundles and supporter packs\nT-shirts\nHoodies and sweatshirts\nPosters\nHats and pins","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Individual products are priced in USD. Scraped listings include products priced from $6.00 to $80.00, with some products sold as pre-orders or bundles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and recorded sound","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying physical music releases\nPre-ordering upcoming releases\nPurchasing limited or special-edition vinyl and CDs\nBuying label-branded merchandise\nPurchasing bundled releases and supporter packs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Obtain physical editions of music releases\nAccess pre-order and limited-release products\nPurchase merchandise associated with Important Records and its artists","source_type":"1p_website","source_label":"Brand's website","source_url":"https://importantrecords.com","updated_at":"2026-11-07T19:16:47.182366+00:00"}]}],"last_refreshed_at":"2026-11-07T19:16:47.196462+00:00","last_changed_at":"2026-11-07T19:16:47.209716+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=207d4d98-40cd-4d72-a8a0-b11de93fd67e"}