# iNaturalist / Seek
> iNaturalist is a social network of naturalists, citizen scientists, and biologists built on the concept of mapping and sharing observations of biodiversity across the globe. Its companion app, Seek, provides a gamified, privacy-first experience for users to identify plants and animals using augmented reality.
- URL: https://optimly.ai/brand/inaturalist-seek
- Slug: inaturalist-seek
- BAI Score: 92/100
- Archetype: Challenger
- Category: Education & Science
- Last Analyzed: April 10, 2026
## Competitors
- PictureThis / PlantSnap (https://optimly.ai/brand/picturethis-plantsnap)
## Also Referenced By
- Apple Visual Look Up (https://optimly.ai/brand/apple-visual-look-up)
## Buyer Intent Signals
Problems: Physical Field Guides: Using physical field guides and dichotomous keys to manually identify species. | Guided Nature Tours: Participating in guided nature walks or hiring a naturalist to identify findings.
Solutions: what is the best app for identifying insects | how to participate in citizen science biodiversity projects | safe nature app for kids to identify plants | commercial plant health diagnostic tools | how to identify a wildflower by taking a photo | Google Lens / Generic Visual Search: Generic image recognition software not specialized for biology.