{
  "slug": "incremental",
  "name": "Incremental",
  "description": "Incremental is a platform that measures the sales your media actually caused and provides recommendations on where to allocate the next dollar, daily and down to the campaign and SKU level, specifically for commerce media.",
  "url": "https://optimly.ai/brand/incremental",
  "websiteUrl": "https://incremental.com/",
  "logoUrl": "https://logo.clearbit.com/incremental.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Commercial Intelligence Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T01:56:16.384Z",
  "verifiedVitals": {
    "website": "https://incremental.com",
    "category": "Commerce media intelligence",
    "what_it_does": "Incremental is a platform that measures the sales caused by media, providing insights on where to allocate future spending. It offers enterprise-grade causal intelligence, operating at the campaign and SKU level to reflect business performance and deliver actionable incrementality through automated optimization recommendations.",
    "primary_audience": "Large brands, major agency holding companies, and large CPGs.",
    "core_product": "A platform for causal measurement and optimization of commerce media, referred to as the intelligence layer for commerce media, and also mentioning \"iROI\" in relation to brands running on it.",
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789871309471
}