{
  "slug": "indiegogo",
  "name": "indiegogo",
  "description": "Indiegogo is a global crowdfunding platform empowering creators to launch innovative projects and connect with millions of backers. It offers advanced technology, an all-in-one solution for campaign management, and secure payment processing.",
  "url": "https://optimly.ai/brand/indiegogo",
  "websiteUrl": "https://indiegogo.com/",
  "logoUrl": "https://logo.clearbit.com/indiegogo.com",
  "baiScore": 79.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Crowdfunding Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T04:33:05.690Z",
  "verifiedVitals": {
    "website": "https://indiegogo.com",
    "category": "crowdfunding platform",
    "what_it_does": "Indiegogo is a crowdfunding platform that enables individuals, startups, and organizations to raise funds for various projects, including technology, creative works, community initiatives, and games. It provides tools for launching and managing campaigns, connecting with backers, and processing payments. The platform also offers pledge management and late pledge services.",
    "primary_audience": "The primary audience for Indiegogo includes creators (entrepreneurs, startups, and individuals seeking funding for their projects) and backers (individuals who support projects through contributions). Since October 2025, Indiegogo has particularly focused on tech products and tabletop gaming.",
    "core_product": "The core product is a crowdfunding platform that facilitates reward-based funding. Since October 2025, it operates on an all-or-nothing funding model. Key features include campaign management, marketing insights, customer engagement tools, and payment processing. It also offers pledge manager and late pledge services.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Indiegogo charges a 5% platform fee on all successfully collected funds. Additionally, there is a payment processing fee of 3% plus $0.20/€0.20 per transaction. Performance marketing for external platforms incurs a 10% fee of the ad revenue. Services such as project setup, pledge management, Stretch Pay, EU & UK VAT handling, various payment methods, and premium support are offered for free."
    },
    "parent_ownership": "Indiegogo was acquired by Gamefound on July 22, 2025.",
    "named_competitors": [
      "Kickstarter",
      "GoFundMe",
      "DonorPerfect",
      "Donorbox",
      "Zeffy",
      "Givebutter",
      "FundRazr",
      "Mightycause",
      "Startnext"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789884876920
}