# Infusionsoft (now Keap)
> Infusionsoft, now known as Keap, is a private company that offers an e-mail marketing and sales platform for small businesses. It provides products to manage customer relationships, marketing, and e-commerce in a single integrated system.
- URL: https://optimly.ai/brand/infusionsoft
- Slug: infusionsoft
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
- Part of: Keap (https://optimly.ai/brand/keap)
## Competitors
- ActiveCampaign (https://optimly.ai/brand/activecampaign)
- Hubspot (https://optimly.ai/brand/hubspot)
- Mailchimp (https://optimly.ai/brand/mailchimp)
## Buyer Intent Signals
Problems: Spreadsheets and Manual Email: Managing customer data in Excel or Google Sheets and manually sending emails from Outlook/Gmail. | Full-Service Marketing Agency: Hiring a marketing agency to manually execute campaigns and manage lead flow. | Status Quo Inefficiency: Continuing to manage leads haphazardly, resulting in lost follow-ups and unmeasured marketing spend.
Solutions: best CRM for small business automation | marketing automation for service businesses | all-in-one sales and marketing software SMB | automated lead follow up software | free simple crm for freelancers | Point-Solution Patchwork: Using a basic CRM like HubSpot Free and a separate email tool like Mailchimp without deep integration.
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## Full Details / RAG Data
### Overview
Infusionsoft (now Keap) is listed in the AI Directory.
Infusionsoft, now known as Keap, is a private company that offers an e-mail marketing and sales platform for small businesses. It provides products to manage customer relationships, marketing, and e-commerce in a single integrated system.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Infusionsoft (now Keap) |
| Slug         | infusionsoft |
| URL          | https://optimly.ai/brand/infusionsoft |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software as a Service (SaaS) |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T02:11:04.098Z |
### Verified Facts
- Founded: 2001
- Headquarters: Chandler, Arizona, USA
### Competitors
| Name | Profile |
|------|---------|
| ActiveCampaign | https://optimly.ai/brand/activecampaign |
| Hubspot | https://optimly.ai/brand/hubspot |
| Mailchimp | https://optimly.ai/brand/mailchimp |
### Buyer Intent Signals
#### Problems this brand solves
- Spreadsheets and Manual Email: Managing customer data in Excel or Google Sheets and manually sending emails from Outlook/Gmail.
- Full-Service Marketing Agency: Hiring a marketing agency to manually execute campaigns and manage lead flow.
- Status Quo Inefficiency: Continuing to manage leads haphazardly, resulting in lost follow-ups and unmeasured marketing spend.
#### Buyers search for
- best CRM for small business automation
- marketing automation for service businesses
- all-in-one sales and marketing software SMB
- automated lead follow up software
- free simple crm for freelancers
- Point-Solution Patchwork: Using a basic CRM like HubSpot Free and a separate email tool like Mailchimp without deep integration.
### Parent Brand
- Keap (https://optimly.ai/brand/keap)
### Links
- Canonical page: https://optimly.ai/brand/infusionsoft
- JSON endpoint: /brand/infusionsoft.json
- LLMs.txt: /brand/infusionsoft/llms.txt