# Infusionsoft (now Keap)
> Infusionsoft, now known as Keap, is a private company that offers an e-mail marketing and sales platform for small businesses. It provides products to manage customer relationships, marketing, and e-commerce in a single integrated system.
- URL: https://optimly.ai/brand/infusionsoft
- Slug: infusionsoft
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
- Part of: Keap (https://optimly.ai/brand/keap)
## Competitors
- ActiveCampaign (https://optimly.ai/brand/activecampaign)
- Hubspot (https://optimly.ai/brand/hubspot)
- Mailchimp (https://optimly.ai/brand/mailchimp)
## Buyer Intent Signals
Problems: Spreadsheets and Manual Email: Managing customer data in Excel or Google Sheets and manually sending emails from Outlook/Gmail. | Full-Service Marketing Agency: Hiring a marketing agency to manually execute campaigns and manage lead flow. | Status Quo Inefficiency: Continuing to manage leads haphazardly, resulting in lost follow-ups and unmeasured marketing spend.
Solutions: best CRM for small business automation | marketing automation for service businesses | all-in-one sales and marketing software SMB | automated lead follow up software | free simple crm for freelancers | Point-Solution Patchwork: Using a basic CRM like HubSpot Free and a separate email tool like Mailchimp without deep integration.