{"name":"Inns of Aurora","domain":"innsofaurora.com","url":"https://optimly.ai/brand/inns-of-aurora","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A historic Finger Lakes resort and spa comprising restored homes and accommodations in Aurora, New York, overlooking Cayuga Lake.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"description","label":"Description","shape":"text","content":"Inns of Aurora is a collection of historic homes restored and united across 350 acres of landscape in the village of Aurora. The resort combines historic character, design-forward accommodations, hospitality, wellness, dining, outdoor activities, art, weddings, and meeting venues.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide restorative hospitality through historic design, heartfelt service, natural beauty, wellness, and meaningful guest experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Pleasant T. Rowland is the founder and personal art collection owner. Paul Porter is the resort’s resident ecologist and outdoor programming manager.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://innsofaurora.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, restorative, descriptive, design-conscious, nature-focused, and hospitality-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"378 Main Street, Aurora, New York 13026","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a restorative destination for guests seeking lodging, wellness, dining, outdoor recreation, cultural experiences, celebrations, and meetings away from the pace of modern life.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Historic property restoration and hospitality\nBoutique accommodations and private residences\nSpa treatments and hydrotherapy\nWellness retreats and programming\nDining and culinary experiences\nOutdoor adventure and nature programming\nWedding and event hosting\nMeeting and gathering venues","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Aurora Inn\nThe Farmhouse\nE.B. Morgan House\nRowland House\nWallcourt Hall\nZabriskie House\nOrchard Cottage\nThe Spa","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by accommodation, season, date, and offer. The site lists a $37 tax-inclusive nightly resort fee per room, wedding packages starting at $200 per person for winter weddings and $12,000 for a Rowland House wedding package, and various credits and discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury hospitality, resorts, lodging, wellness, dining, weddings, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Overnight leisure travelers, spa and wellness guests, couples, wedding parties, groups, event attendees, meeting organizers, and visitors seeking dining or outdoor experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults and couples seeking a design-forward, restorative Finger Lakes resort stay with historic accommodations, spa and hydrotherapy access, dining, nature activities, and curated cultural experiences; also wedding and meeting planners seeking distinctive lakeside venues.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Restorative leisure stays\nSpa treatments and hydrotherapy visits\nWellness retreats\nHistoric home and boutique hotel stays\nRomantic getaways\nOutdoor recreation, hiking, boating, cycling, and guided nature programs\nCulinary experiences and dining\nWeddings and rehearsal dinners","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A restorative retreat removed from the pace of modern life\nAccess to wellness treatments, hydrotherapy, and holistic programming\nMemorable stays in restored historic properties\nOpportunities to explore Cayuga Lake and the Finger Lakes landscape\nConvenient access to dining, activities, and resort amenities\nDistinctive settings for weddings, celebrations, and meetings\nCreative and cultural enrichment through art and culinary experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://innsofaurora.com","updated_at":"2026-11-07T05:26:26.664303+00:00"}]}],"last_refreshed_at":"2026-11-07T05:26:27.191524+00:00","last_changed_at":"2026-11-07T05:26:27.303484+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7ad88df8-7168-40f4-a57c-c90d8c0a097a"}