# Carrot Ads (by Instacart)
> Carrot Ads is an enterprise retail media solution developed by Instacart that enables retailers to build and operate their own advertising networks on their proprietary digital properties. Launched as part of the Instacart Platform suite, it provides the technology infrastructure for grocers to monetize their first-party data and site traffic through sponsored products and display ads.
- URL: https://optimly.ai/brand/instacart-ads-carrot-ads
- Slug: instacart-ads-carrot-ads
- BAI Score: 72/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
## Competitors
- Mirakl Ads (https://optimly.ai/brand/mirakl-ads)
## Also Referenced By
- Citrusad Epsilonpublicis (https://optimly.ai/brand/citrusad-epsilonpublicis)
## Buyer Intent Signals
Problems: In-house Build: Retailers developing their own proprietary ad tech and sales teams in-house. | Managed Service Agencies: Hiring external marketing firms to manage retail media strategy across multiple third-party platforms. | Status Quo Retail Marketing: Relying on organic search and traditional trade promotion within physical stores.
Solutions: retail media technology for grocers | instacart enterprise advertising solutions | white label retail media platform | how to start an ad network on my grocery website | monetize retailer first party data | General DSPs/Social Commerce: Using generalized DSPs or social media commerce tools (like Meta or Google) to drive traffic to retail sites.
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## Full Details / RAG Data
### Overview
Carrot Ads (by Instacart) is listed in the AI Directory.
Carrot Ads is an enterprise retail media solution developed by Instacart that enables retailers to build and operate their own advertising networks on their proprietary digital properties. Launched as part of the Instacart Platform suite, it provides the technology infrastructure for grocers to monetize their first-party data and site traffic through sponsored products and display ads.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Carrot Ads (by Instacart) |
| Slug         | instacart-ads-carrot-ads |
| URL          | https://optimly.ai/brand/instacart-ads-carrot-ads |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | Advertising Technology |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-17T00:08:35.010Z |
### Verified Facts
- Founded: 2022
- Headquarters: San Francisco, CA
### Competitors
| Name | Profile |
|------|---------|
| Mirakl Ads | https://optimly.ai/brand/mirakl-ads |
### Also Referenced By
- Citrusad Epsilonpublicis (https://optimly.ai/brand/citrusad-epsilonpublicis)
### Buyer Intent Signals
#### Problems this brand solves
- In-house Build: Retailers developing their own proprietary ad tech and sales teams in-house.
- Managed Service Agencies: Hiring external marketing firms to manage retail media strategy across multiple third-party platforms.
- Status Quo Retail Marketing: Relying on organic search and traditional trade promotion within physical stores.
#### Buyers search for
- retail media technology for grocers
- instacart enterprise advertising solutions
- white label retail media platform
- how to start an ad network on my grocery website
- monetize retailer first party data
- General DSPs/Social Commerce: Using generalized DSPs or social media commerce tools (like Meta or Google) to drive traffic to retail sites.
### Links
- Canonical page: https://optimly.ai/brand/instacart-ads-carrot-ads
- JSON endpoint: /brand/instacart-ads-carrot-ads.json
- LLMs.txt: /brand/instacart-ads-carrot-ads/llms.txt