# Instinct (Nature's Variety)
> Instinct is a premium pet nutrition brand that pioneered the use of raw ingredients in commercially available dog and cat food. The company emphasizes the 'Raw Truth,' offering a range of products including frozen raw meals, freeze-dried raw toppers, and high-protein kibble coated in freeze-dried raw. It is recognized for its commitment to minimally processed ingredients and science-backed raw nutrition.
- URL: https://optimly.ai/brand/instinct-nature-s-variety
- Slug: instinct-nature-s-variety
- BAI Score: 82/100
- Archetype: Challenger
- Category: Pet Care
- Last Analyzed: May 7, 2026