{
  "slug": "intelius",
  "name": "Intelius",
  "description": "Intelius is an online information service that provides comprehensive background checks, people searches, phone number lookups, and address searches. It aggregates public records and other data sources to offer detailed reports including contact information, location history, criminal records, property data, and more, all while ensuring privacy for the searcher.",
  "url": "https://optimly.ai/brand/intelius",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://intelius.com",
  "baiScore": 53,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Information Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-26T00:02:11.960Z",
  "verifiedVitals": {
    "website": "https://www.intelius.com",
    "founded": "2003",
    "pricing_model": "Subscription-based for unlimited searches and instant reports.",
    "core_products": "People search, background checks, phone number lookup, address search, criminal record search, property record search.",
    "key_differentiator": "Comprehensive and robust data aggregation from a broad range of specialized public record sources, confidential searches (subject not notified), and a user-friendly interface for detailed reports.",
    "target_markets": "Individuals seeking to reconnect with people, verify relationships (dating, family, neighbors, friends, coworkers), investigate callers, research property, or learn about their own public record footprint.",
    "subcategory": "People Search & Background Check"
  },
  "intentTags": {
    "problemIntents": [
      "Public Records Request: Individually requesting public records from various government agencies (e.g., county clerks, police departments, court houses), which can be time-consuming and involve fees.",
      "Private Investigator: Hiring a private investigator to conduct background checks and gather information on an individual, which is typically expensive and slower than online services.",
      "Remain Uninformed: Not seeking information about individuals, leaving potential decisions to chance or intuition without data-driven insights."
    ],
    "solutionIntents": [
      "intelius name search",
      "intelius phone number lookup",
      "intelius address search"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785025867096
}