{"name":"International Antarctic Centre","domain":"iceberg.co.nz","url":"https://optimly.ai/brand/international-antarctic-centre","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"An immersive Antarctic visitor attraction in Christchurch, New Zealand, bringing Antarctica's wildlife, history, science and adventure to life.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"description","label":"Description","shape":"text","content":"The International Antarctic Centre offers interactive Antarctic experiences including rescued little penguins, a real Hägglunds vehicle ride, an Antarctic Storm Experience, 4D Theatre, huskies, science exhibits and guided tours.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create Antarctic advocates through the ethos “See it. Love it. Save it.” by helping people discover Antarctica and understand why it matters.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://iceberg.co.nz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Adventurous, educational, welcoming and inspirational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1992","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"38 Orchard Road, Christchurch, New Zealand","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes Antarctica accessible to visitors who want to experience its wildlife, history, science and extreme conditions without travelling to the continent, while encouraging Antarctic advocacy and conservation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Immersive Antarctic visitor experiences\nAntarctic education and interpretation\nRescued little penguin care and visitor encounters\nGuided tours led by Antarctic experts\nAntarctic exploration, science and history exhibits\nHägglunds vehicle rides\nAntarctic Storm Experience\n4D theatre and interactive attractions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"General Admission\nAntarctic Guided Tour\nHägglunds Field Trip\nStorm Experience\nPenguin Rescue\n4D Theatre\nGeneration Antarctica\nMeet the Huskies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"General Admission from $74 per adult; Antarctic Guided Tour $99 per person, all inclusive; Ambassador Club annual memberships from NZ$69; Breakfast with the Penguins cost on application.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Tourism, visitor attractions and experiential education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Visitors to Christchurch, including tourists, families, travellers, local Canterbury residents, groups and Antarctic enthusiasts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Curious minds, travellers, families and enthusiasts seeking an educational, interactive and memorable Antarctic experience in Christchurch.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Self-guided family and visitor day out\nExpert-led Antarctic education and sightseeing\nLearning about Antarctic wildlife, science, exploration and history\nExperiencing Antarctic conditions through the storm simulation\nSeeing rescued little penguins and meeting huskies\nGroup breakfast and educational experiences\nRepeat visits through annual membership\nCombining the attraction with Willowbank Wildlife Reserve via ticket bundles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A memorable and immersive Antarctic experience\nGreater understanding of Antarctic wildlife, science, history and exploration\nDirect encounters with rescued little penguins and huskies\nHands-on experiences including a Hägglunds ride, storm simulation and 4D theatre\nInspiration to care about and advocate for Antarctica and conservation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iceberg.co.nz","updated_at":"2026-11-07T19:48:41.760774+00:00"}]}],"last_refreshed_at":"2026-11-07T19:48:41.768292+00:00","last_changed_at":"2026-11-07T19:48:41.775635+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=65c0e535-5536-4e0e-9604-7b71a7b2c376"}