# International Antarctic Centre > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/international-antarctic-centre - **Dataset:** https://optimly.ai/brand/international-antarctic-centre.json - **Markdown:** https://optimly.ai/brand/international-antarctic-centre/llms.txt - **Official website:** https://iceberg.co.nz - **Slug:** international-antarctic-centre - **Categories:** travel-hospitality ## Overview - **Tagline:** An immersive Antarctic visitor attraction in Christchurch, New Zealand, bringing Antarctica's wildlife, history, science and adventure to life. Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Description:** The International Antarctic Centre offers interactive Antarctic experiences including rescued little penguins, a real Hägglunds vehicle ride, an Antarctic Storm Experience, 4D Theatre, huskies, science exhibits and guided tours. Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 ## Identity - **Mission:** To create Antarctic advocates through the ethos “See it. Love it. Save it.” by helping people discover Antarctica and understand why it matters. Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Website:** https://iceberg.co.nz Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Voice & tone:** Adventurous, educational, welcoming and inspirational. Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Founded:** 1992 Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Headquarters:** 38 Orchard Road, Christchurch, New Zealand Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 ## Offerings - **Problem solved:** Makes Antarctica accessible to visitors who want to experience its wildlife, history, science and extreme conditions without travelling to the continent, while encouraging Antarctic advocacy and conservation. Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Core capabilities:** - Immersive Antarctic visitor experiences - Antarctic education and interpretation - Rescued little penguin care and visitor encounters - Guided tours led by Antarctic experts - Antarctic exploration, science and history exhibits - Hägglunds vehicle rides - Antarctic Storm Experience - 4D theatre and interactive attractions Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Products / SKUs:** - General Admission - Antarctic Guided Tour - Hägglunds Field Trip - Storm Experience - Penguin Rescue - 4D Theatre - Generation Antarctica - Meet the Huskies Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Pricing:** General Admission from $74 per adult; Antarctic Guided Tour $99 per person, all inclusive; Ambassador Club annual memberships from NZ$69; Breakfast with the Penguins cost on application. Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 ## Audience - **Target industry:** Tourism, visitor attractions and experiential education Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Customer base:** Visitors to Christchurch, including tourists, families, travellers, local Canterbury residents, groups and Antarctic enthusiasts. Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Ideal customer profile:** Curious minds, travellers, families and enthusiasts seeking an educational, interactive and memorable Antarctic experience in Christchurch. Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Use cases:** - Self-guided family and visitor day out - Expert-led Antarctic education and sightseeing - Learning about Antarctic wildlife, science, exploration and history - Experiencing Antarctic conditions through the storm simulation - Seeing rescued little penguins and meeting huskies - Group breakfast and educational experiences - Repeat visits through annual membership - Combining the attraction with Willowbank Wildlife Reserve via ticket bundles Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 - **Customer outcomes:** - A memorable and immersive Antarctic experience - Greater understanding of Antarctic wildlife, science, history and exploration - Direct encounters with rescued little penguins and huskies - Hands-on experiences including a Hägglunds ride, storm simulation and 4D theatre - Inspiration to care about and advocate for Antarctica and conservation Source: Brand's website (https://iceberg.co.nz) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.