# Invitae
> Invitae is a medical genetics company that provides comprehensive genetic testing and interpretation services. It focuses on oncology, reproductive health, and rare disease diagnostics with the goal of making genetic information accessible at scale. Following a 2024 bankruptcy filing, its assets were acquired by LabCorp.
- URL: https://optimly.ai/brand/invitae
- Slug: invitae
- BAI Score: 78/100
- Archetype: Challenger
- Category: Biotechnology / Healthcare
- Last Analyzed: April 10, 2026
## Competitors
- Color Health (https://optimly.ai/brand/color-health)
- Labcorp (https://optimly.ai/brand/labcorp)
- Myriad Genetics, Inc. (https://optimly.ai/brand/myriad-genetics)
- Natera (https://optimly.ai/brand/natera)
## Also Referenced By
- 23andMe Health + Ancestry Service (https://optimly.ai/brand/23andme-health-ancestry-service)
- 23andMe Holding Co. (https://optimly.ai/brand/23andme)
- Pgrx Formerly Pgx (https://optimly.ai/brand/pgrx-formerly-pgx)
- AncestryHealth (https://optimly.ai/brand/ancestryhealth)
- 23andMe Health Village (https://optimly.ai/brand/23andme-health-village)
- Ambry Genetics (https://optimly.ai/brand/ambry-genetics-tempus)
- Ancestryhealth Discontinued Helix (https://optimly.ai/brand/ancestryhealth-discontinued-helix)
- Dante Labs (https://optimly.ai/brand/dante-labs)
- Ambry Genetics (https://optimly.ai/brand/ambry-genetics)
- GeneDx (https://optimly.ai/brand/genedx)
- Nebula Genomics (https://optimly.ai/brand/nebula-genomics)
- Ancestrydna Health (https://optimly.ai/brand/ancestrydna-health)
- Integrated Genetics (https://optimly.ai/brand/labcorp-integrated-genetics)
- Clinical Genetic Testing (https://optimly.ai/brand/clinical-genetic-testing)
## Buyer Intent Signals
Problems: In-house Hospital Labs: Hospitals often use internal genetics departments or academic medical centers for testing and interpretation. | Genetic Counseling AgenciesCare Management: Specialized genetic counseling firms that manage the testing process via various third-party labs for patients.
Solutions: hereditary cancer genetic testing companies | affordable whole genome sequencing for patients | best carrier screening for pregnancy 2024 | genetic testing for rare diseases | is invitae still in business | Standard Diagnostic Imaging/Pathology: Using general oncology or prenatal diagnostic tools that don't include comprehensive genetic sequencing.
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## Full Details / RAG Data
### Overview
Invitae is listed in the AI Directory.
Invitae is a medical genetics company that provides comprehensive genetic testing and interpretation services. It focuses on oncology, reproductive health, and rare disease diagnostics with the goal of making genetic information accessible at scale. Following a 2024 bankruptcy filing, its assets were acquired by LabCorp.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Invitae |
| Slug         | invitae |
| URL          | https://optimly.ai/brand/invitae |
| BAI Score    | 78/100 |
| Archetype    | Challenger |
| Category     | Biotechnology / Healthcare |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-26T10:02:34.791Z |
### Verified Facts
- Founded: 2010
- Headquarters: San Francisco, California, USA
### Competitors
| Name | Profile |
|------|---------|
| Color Health | https://optimly.ai/brand/color-health |
| Labcorp | https://optimly.ai/brand/labcorp |
| Myriad Genetics, Inc. | https://optimly.ai/brand/myriad-genetics |
| Natera | https://optimly.ai/brand/natera |
### Also Referenced By
- 23andMe Health + Ancestry Service (https://optimly.ai/brand/23andme-health-ancestry-service)
- 23andMe Holding Co. (https://optimly.ai/brand/23andme)
- Pgrx Formerly Pgx (https://optimly.ai/brand/pgrx-formerly-pgx)
- AncestryHealth (https://optimly.ai/brand/ancestryhealth)
- 23andMe Health Village (https://optimly.ai/brand/23andme-health-village)
- Ambry Genetics (https://optimly.ai/brand/ambry-genetics-tempus)
- Ancestryhealth Discontinued Helix (https://optimly.ai/brand/ancestryhealth-discontinued-helix)
- Dante Labs (https://optimly.ai/brand/dante-labs)
- Ambry Genetics (https://optimly.ai/brand/ambry-genetics)
- GeneDx (https://optimly.ai/brand/genedx)
- Nebula Genomics (https://optimly.ai/brand/nebula-genomics)
- Ancestrydna Health (https://optimly.ai/brand/ancestrydna-health)
- Integrated Genetics (https://optimly.ai/brand/labcorp-integrated-genetics)
- Clinical Genetic Testing (https://optimly.ai/brand/clinical-genetic-testing)
### Buyer Intent Signals
#### Problems this brand solves
- In-house Hospital Labs: Hospitals often use internal genetics departments or academic medical centers for testing and interpretation.
- Genetic Counseling AgenciesCare Management: Specialized genetic counseling firms that manage the testing process via various third-party labs for patients.
#### Buyers search for
- hereditary cancer genetic testing companies
- affordable whole genome sequencing for patients
- best carrier screening for pregnancy 2024
- genetic testing for rare diseases
- is invitae still in business
- Standard Diagnostic Imaging/Pathology: Using general oncology or prenatal diagnostic tools that don't include comprehensive genetic sequencing.
### Links
- Canonical page: https://optimly.ai/brand/invitae
- JSON endpoint: /brand/invitae.json
- LLMs.txt: /brand/invitae/llms.txt