# ipapi.co

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> ipapi.co provides a REST API to find comprehensive location information for any IPv4 or IPv6 address. It returns data such as city, region, country, continent, postal code, latitude, longitude, timezone, currency, organization, and optional hostname. The API supports various data formats like JSON, XML, CSV, YAML, and JSONP, and can be used to locate a specific IP address or the client's own IP.

- Business Profile: https://optimly.ai/brand/ipapi-co
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://ipapi.co/
- Logo: https://logo.clearbit.com/ipapi.co
- Slug: ipapi-co
- Brand Authority Index tier: Emerging
- Archetype: Challenger
- Category: API
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Manual IP Lookup: Individually looking up IP addresses through various online tools or databases, which is highly inefficient and impractical for large-scale or real-time needs. | Data Enrichment Agency: Hiring a third-party agency to perform IP-based data enrichment and provide location insights, typically more costly and less flexible than a direct API integration. | No IP Location Data: Choosing not to collect or use IP location data, leading to a lack of geographic insights for users, inability to personalize content, or reduced effectiveness in fraud detection 
Solutions: ipapi.co api documentation | ip address geolocation api | how to get ip location json | General Data Enrichment Platform: Utilizing a broader data enrichment platform that includes IP geolocation as one of its many features, potentially offering more than just IP data but possibly at a h