{
  "slug": "ipsos",
  "name": "Ipsos",
  "description": "Ipsos S.A. is a global market research and consulting firm headquartered in Paris. It provides specialized research services including advertising effectiveness, customer loyalty, marketing research, and public opinion polling for brands and government agencies.",
  "url": "https://optimly.ai/brand/ipsos",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Professional Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [
    {
      "slug": "ad-hoc-market-research",
      "name": "Ad Hoc Market Research"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T14:26:39.957+00:00",
  "verifiedVitals": {
    "website": "www.ipsos.com",
    "founded": "1975",
    "headquarters": "Paris, France",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Market Research, Consumer Insights, Public Opinion Polling, Brand Tracking, Client Experience (CX) Consulting",
    "key_differentiator": "The only global market research firm still managed and controlled by research professionals rather than a private equity firm or a pure tech conglomerate.",
    "target_markets": "C fortune 500 brands, Government agencies, Non-profits, Media organizations",
    "employee_count": "19,000+",
    "funding_stage": "Public (Euronext Paris: IPS)",
    "subcategory": "Market Research & Public Opinion"
  },
  "timestamp": 1776027068571
}