# Ipsos
> Ipsos S.A. is a global market research and consulting firm headquartered in Paris. It provides specialized research services including advertising effectiveness, customer loyalty, marketing research, and public opinion polling for brands and government agencies.
- URL: https://optimly.ai/brand/ipsos
- Slug: ipsos
- BAI Score: 92/100
- Archetype: Challenger
- Category: Professional Services
- Last Analyzed: April 11, 2026
## Also Referenced By
- Ad Hoc Market Research (https://optimly.ai/brand/ad-hoc-market-research)
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## Full Details / RAG Data
### Overview
Ipsos is listed in the AI Directory.
Ipsos S.A. is a global market research and consulting firm headquartered in Paris. It provides specialized research services including advertising effectiveness, customer loyalty, marketing research, and public opinion polling for brands and government agencies.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Ipsos |
| Slug         | ipsos |
| URL          | https://optimly.ai/brand/ipsos |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Professional Services |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T20:51:08.571Z |
### Verified Facts
- Founded: 1975
- Headquarters: Paris, France
### Also Referenced By
- Ad Hoc Market Research (https://optimly.ai/brand/ad-hoc-market-research)
### Links
- Canonical page: https://optimly.ai/brand/ipsos
- JSON endpoint: /brand/ipsos.json
- LLMs.txt: /brand/ipsos/llms.txt