# Ipsos
> Ipsos S.A. is a global market research and consulting firm headquartered in Paris. It provides specialized research services including advertising effectiveness, customer loyalty, marketing research, and public opinion polling for brands and government agencies.
- URL: https://optimly.ai/brand/ipsos
- Slug: ipsos
- BAI Score: 92/100
- Archetype: Challenger
- Category: Professional Services
- Last Analyzed: April 11, 2026
## Also Referenced By
- Ad Hoc Market Research (https://optimly.ai/brand/ad-hoc-market-research)