{
  "slug": "irix-lens",
  "name": "irix-lens",
  "description": "Irix-lens produces high-quality photo and cine lenses, as well as photographic filters, designed by photographers for photographers and cinematographers. The brand focuses on delivering excellent image quality, solid build, and specific features for professional use.",
  "url": "https://optimly.ai/brand/irix-lens",
  "websiteUrl": "https://irixlens.com/",
  "logoUrl": "https://logo.clearbit.com/irixlens.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Camera Lenses",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-04T03:22:05.021Z",
  "verifiedVitals": {
    "website": "https://irixlens.com",
    "category": "Photography and Cinematography Equipment",
    "what_it_does": "Irix-lens designs and manufactures photographic and cinematographic lenses and filters.",
    "primary_audience": "Photographers and cinematographers",
    "core_product": "Photographic and cinematic lenses, and filters",
    "pricing_model": {
      "kind": "one_time",
      "detail": null
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789845652090
}