{"name":"It’s Elementary","domain":"itselementary.com","url":"https://optimly.ai/brand/it-s-elementary","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"It’s Elementary is an online retailer of school supplies, school spirit gear, student awards, teacher appreciation gifts, and school event products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"description","label":"Description","shape":"text","content":"It’s Elementary offers products for elementary school spirit, back-to-school needs, student recognition, teacher appreciation, and school events. The site supports online, mail, phone, and email ordering, including custom-imprinted products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://itselementary.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Fun, upbeat, celebratory, and school-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"White Bear Lake, Minnesota, at 4875 White Bear Parkway, White Bear Lake, MN 55110.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The website identifies Anderson's in its ordering, product, payment, and support information, and provides an It’s Elementary W9 associated with Anderson's.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps elementary schools and school communities source supplies, spirit merchandise, recognition awards, appreciation gifts, and event products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and ordering\nCustom imprinting and original artwork reproduction\nSchool spirit merchandise\nStudent recognition products\nTeacher and staff appreciation gifts\nSchool event supplies and decorations\nCatalog, sample, and order-form support\nOnline order status tracking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"School supplies\nSchool spirit gear\nBanners and signage\nMascot products\nPom poms\nDrinkware and water bottles\nApparel and lanyards\nStudent award pins","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site advertises $14.99 flat-rate shipping on pins, lanyards, and pencils; a $34.99 fee for reproducing original artwork; and a $5 shipping fee for sample orders. Product pricing varies by item.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Elementary education and schools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Elementary schools, school staff, faculty, principals, authorized school adults, qualified organizations, government entities, and nonprofit organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Elementary schools and school administrators or staff seeking supplies, spirit gear, student awards, teacher appreciation gifts, and school event merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Back-to-school preparation\nBuilding school spirit\nRecognizing student achievement, attendance, leadership, reading, safety, and character\nTeacher and staff appreciation\nSchool carnivals, graduations, movie nights, holidays, and birthdays\nSchool fundraising\nAnti-drug programs\nSchool decorations and signage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Make school events fun and memorable\nCelebrate teachers and staff\nRecognize student achievement\nSupport school spirit\nProvide school supplies and event merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itselementary.com","updated_at":"2026-11-08T02:16:40.847223+00:00"}]}],"last_refreshed_at":"2026-11-08T02:16:40.854009+00:00","last_changed_at":"2026-11-08T02:16:40.861132+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=32d4f110-8f52-4cc7-9bd0-c7a4fb730fa6"}