{"name":"J. C. Penney","domain":"jcpenney.com","url":"https://optimly.ai/brand/j-c-penney","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"J. C. Penney is a retail and e-commerce store offering apparel, footwear, jewelry, beauty products, home goods, accessories, gifts, and sports fan gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"description","label":"Description","shape":"text","content":"J. C. Penney sells products for women, men, kids and babies, and the home through its website and stores. Its assortment includes clothing, shoes, jewelry, beauty, bedding, kitchen, bath, luggage, gifts, and officially licensed team merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Bring fans across the globe access to their favorite team's gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://jcpenney.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, deal-focused, family-oriented, and service-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to a broad selection of apparel, home goods, beauty products, gifts, and officially licensed sports merchandise, supported by shipping, store pickup or purchase, customer service, and returns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product discovery\nOmnichannel shopping through website and stores\nShipping to customers or JCPenney locations\nCustomer service and fan support\nReturns and refunds\nRewards program\nBeauty and haircare product guidance\nOfficially licensed sports merchandise retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's apparel\nMen's apparel\nKids' and baby apparel\nShoes and boots\nJewelry and watches\nHandbags and accessories\nBeauty and haircare products\nHome furnishings and decor","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers regular and sale pricing, coupons, promotional discounts, and rewards points. The scraped pages show discounts including up to 55% off gifts, apparel, home and more, and product-specific sale prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and families shopping for apparel, accessories, beauty products, home goods, gifts, and sports fan merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Value-conscious individual and family shoppers seeking a broad, convenient assortment across fashion, home, beauty, gifts, and officially licensed team gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for women's, men's, children's, and baby apparel\nPurchasing home, bedding, bath, kitchen, and dining products\nBuying beauty and haircare products\nShopping for jewelry, shoes, handbags, accessories, and luggage\nFinding gifts and seasonal products\nBuying officially licensed sports team merchandise\nShopping online with delivery or store fulfillment\nUsing promotions, coupons, and rewards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of products from multiple categories and brands\nConvenient online and store shopping options\nAccess to officially licensed favorite-team gear\nShipping to a home or JCPenney location\nFull refunds for eligible items returned in original condition\nAbility to earn JCPenney Rewards points\nHaircare product recommendations based on hair type and concerns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jcpenney.com","updated_at":"2026-11-07T05:34:33.653369+00:00"}]}],"last_refreshed_at":"2026-11-07T05:34:33.666778+00:00","last_changed_at":"2026-11-07T05:34:33.681263+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e965b97e-0304-4bf4-8878-39a5eeee32dd"}