{"name":"Jeffers Pet, Equine & Livestock","domain":"jefferspet.com","url":"https://optimly.ai/brand/jeffers-pet-equine-livestock","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online retailer of pet, equine and livestock supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"description","label":"Description","shape":"text","content":"Jeffers Pet, Equine & Livestock operates an online store offering supplies, food, treats, health products, equipment and accessories for pets, horses, livestock, poultry, reptiles and small animals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://jefferspet.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, practical and product-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1975 (the site states “Trusted since 1975”)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps animal owners find and purchase supplies, food, care products, equipment and accessories for a wide range of pets and farm animals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product ordering\nShopping by animal category\nPet, equine and livestock product merchandising\nAutoship subscriptions for recurring purchases\nPersonalized engraving for selected products\nShipping, returns, rewards and military discount programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dog supplies, food, treats, toys and health products\nCat supplies, food, treats and feeding products\nHorse tack, riding equipment, grooming products, supplements and dewormers\nCattle, poultry, goat, sheep and swine supplies\nBird, reptile, turtle and small-animal supplies\nPet medications, wound care and supplements\nPet feeders, bowls and feeding accessories\nCustom halter plates and other personalized equine accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold at listed item prices with variable pricing by product and variant. The site offers Autoship subscriptions, commonly with a 5% saving, and free shipping thresholds such as over $49 on many products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Pet care, equine and livestock supplies retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Pet owners, horse owners, livestock owners and other animal caretakers shopping for animal food, treats, health products, equipment and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and animal caretakers who need supplies for dogs, cats, horses, livestock, poultry, birds, reptiles or small animals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying food and treats for dogs and cats\nManaging pet feeding in multi-pet households or for pets with special diets\nPurchasing pet health, wound-care, deworming and supplement products\nBuying horse tack, riding equipment, grooming supplies and equine supplements\nSecuring dogs outdoors with tie-out stakes and cables\nBuying livestock, poultry and farm-animal care supplies\nOrdering personalized halter and bridle plates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Helps pet owners manage designated meals and reduce food theft in multi-pet households\nSupports pet dental health and satisfies natural chewing instincts through treats and chews\nHelps keep minor wounds and irritated skin clean and protected with topical care products\nHelps horse owners support mobility, grooming, riding and tack needs\nHelps keep dogs secure outdoors while allowing room to move","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jefferspet.com","updated_at":"2026-11-06T22:11:11.083631+00:00"}]}],"last_refreshed_at":"2026-11-06T22:11:11.091651+00:00","last_changed_at":"2026-11-06T22:11:11.100079+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2d9f65da-da5d-4b89-9262-e56c4f2bb583"}