{
  "slug": "jellycat",
  "name": "jellycat",
  "description": "Jellycat is home to a family of unique and quirky soft toys, dedicated to sharing joy through gentle humour, exquisite textures, and unusual colours. Based in London, their mission is to create characters that make people smile and become part of their family.",
  "url": "https://optimly.ai/brand/jellycat",
  "websiteUrl": "https://jellycat.com/",
  "logoUrl": "https://logo.clearbit.com/jellycat.com",
  "baiScore": 95.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Collectible Plush Toys",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-07T05:50:23.272Z",
  "verifiedVitals": {
    "website": "https://jellycat.com",
    "category": "toy",
    "what_it_does": "Sells soft toys and plush animals.",
    "primary_audience": "children and collectors",
    "core_product": "soft toys",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Customers purchase individual soft toys at a set price."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789922864677
}