# jellycat

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 7, 2026.

> Jellycat is home to a family of unique and quirky soft toys, dedicated to sharing joy through gentle humour, exquisite textures, and unusual colours. Based in London, their mission is to create characters that make people smile and become part of their family.

- Business Profile: https://optimly.ai/brand/jellycat
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://jellycat.com/
- Logo: https://logo.clearbit.com/jellycat.com
- Slug: jellycat
- Brand Authority Index tier: Leader
- Category: Collectible Plush Toys
- Last Analyzed: September 7, 2026