{"name":"Jewelry, Rings, Necklaces, Earrings, Gemstones","domain":"jtv.com","url":"https://optimly.ai/brand/jewelry-rings-necklaces-earrings-gemstones","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"JTV (Jewelry Television) is a jewelry and gemstone retailer and broadcast network offering jewelry, gemstones, jewelry-making products, gifts and related items through television, online, mobile, streaming and social platforms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1993, JTV is headquartered in Knoxville, Tennessee, and describes itself as one of the largest jewelry retailers in the United States and the largest non-bridal jewelry e-commerce website in the country. It offers tens of thousands of jewelry, gemstone and jewelry-making products, along with 24/7 broadcasts, educational content, live shopping, auctions and an in-person GemStore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To open the world of jewelry and gemstones to everyone.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Bart Sichel is the President of JTV. JTV was founded by Bill Kouns, Bob Hall and Jerry Sisk Jr.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://jtv.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Enthusiastic, educational, knowledgeable, value-focused and customer-friendly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1993","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Knoxville, Tennessee, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes jewelry and gemstones more accessible by combining broad product variety, education, expert guidance, entertainment, live shopping and flexible purchasing options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Jewelry and gemstone retail\n24/7 television broadcasting and live shopping\nOnline, mobile, streaming-device and social-commerce sales\nGemstone and jewelry education through hosts, gemologists, geologists, blogs and a Learning Library\nJewelry-making education through Jewel School\nJewelry auctions\nCustom-piece sourcing through Concierge service\nPersonal shopping assistance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Rings\nNecklaces and chains\nEarrings\nBracelets\nGemstones\nLab-grown diamonds\nJewelry-making products\nGifts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"JTV emphasizes exceptional value and prices, supported by supplier relationships and direct-to-consumer selling. Payment options include StretchPay, which divides payments into equal installments. Promotions shown on the site include discounts, free shipping on online orders of $99 or more, and up to 7x StretchPay on selected items.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Jewelry, gemstone and specialty retail; e-commerce; television and video retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and jewelry lovers shopping for jewelry, gemstones, gifts and jewelry-making products; JTV serves viewers and customers across television, online, mobile, streaming and social platforms, reaching millions of homes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking a broad selection of jewelry and gemstones, expert education, accessible pricing, flexible payment options and convenient shopping through broadcast, online or in-person retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for everyday, fashion, celebratory or gift jewelry\nBuying gemstones and lab-grown diamonds\nWatching live jewelry broadcasts and shopping current on-air items\nLearning about gemstones, jewelry and jewelry making\nPurchasing jewelry-making supplies and following Jewel School tutorials\nSourcing unique or one-of-a-kind custom pieces through Concierge\nBidding on jewelry through JTV Auctions\nReceiving personal shopping assistance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a large variety of jewelry, gemstones and related products\nMore informed purchasing through jewelry and gemstone education\nValue-oriented shopping and flexible installment payments\nConvenient access through television, online, mobile, streaming and social channels\nFast, tracked and secure delivery\nAbility to receive personal shopping and jewelry repair assistance\nA 30-day return or refund option for eligible purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtv.com","updated_at":"2026-11-07T19:09:10.512290+00:00"}]}],"last_refreshed_at":"2026-11-07T19:09:10.529067+00:00","last_changed_at":"2026-11-07T19:09:10.541072+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d8e48a51-90b8-4723-91a9-04cb396e9150"}