{
  "slug": "joinlendid",
  "name": "Joinlendid",
  "description": "Joinlendid is a mortgage platform empowering independent loan officers, branch leaders, and broker-owners with a comprehensive tech stack, back-office support, and a transparent, high-compensation model. It streamlines operations from licensing to funding, provides access to multiple lenders, and enables loan officers to operate under their own brand.",
  "url": "https://optimly.ai/brand/joinlendid",
  "websiteUrl": "https://joinlendid.com/",
  "logoUrl": "https://logo.clearbit.com/joinlendid.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Mortgage Broker Enablement Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T02:04:44.024Z",
  "verifiedVitals": {
    "website": "https://joinlendid.com",
    "category": "Mortgage Brokerage Platform",
    "what_it_does": "Joinlendid provides a mortgage platform and back-office services for independent loan officers, branch leaders, and broker-owners, enabling them to run their own mortgage business with control over pricing and transparent fees.",
    "primary_audience": "Independent mortgage loan officers, branch leaders, and broker-owners.",
    "core_product": "A comprehensive mortgage platform that integrates software for loan origination (Lendid Pro, Arive), back-office operations (Lendid HQ for commissions, payroll, training), and access to a wide range of wholesale lenders.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Joinlendid charges a broker fee of $1,000 per closed loan for the first five loans each calendar month, after which the fee is $0. For loans of $125,000 or less, the broker fee is $500 and does not count towards the five-loan cap. There is no monthly platform fee. In-house processing costs $800 per file, with no cap. Loan officers can also bring their own processor or process files themselves for $0 to Lendid. A recruiting bonus of $200 is offered on an originator's first five closed loans every month."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789865130046
}