{"name":"Joker","domain":"joker.no","url":"https://optimly.ai/brand/joker","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Joker is a grocery retailer offering food, bakery products, weekly deals, recipes, memberships and selected delivery options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"description","label":"Description","shape":"text","content":"Joker's website presents grocery products across categories including bakery items and dinner accompaniments, alongside weekly promotions, recipe inspiration, customer membership and food-waste initiatives. Some Joker stores are available through Foodora.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers reduce food waste and make everyday shopping and meal preparation easier, supported by initiatives such as the Den gode naboten chatbot and Too Good To Go partnership.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://joker.no","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, practical, promotional and inspirational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Joker supports everyday grocery shopping and meal planning by providing food products, discounts, recipes, store-related shopping information and selected delivery options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery retail\nBakery and fresh food assortment\nWeekly offers and customer promotions\nRecipe and meal inspiration\nTrumf membership and Joker GLAD customer membership\nDigital customer communication through newsletters and the Joker app\nFood-waste reduction initiatives\nSelected delivery through Foodora","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and dinner accompaniments\nBakery products including bread, buns, pastries and crispbread\nWeekly promotional products and customer offers\nRecipes and cooking inspiration\nJoker app\nWeekly email newsletter\nJoker GLAD customer membership","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-level prices and promotional discounts are displayed on the website; no general pricing model is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and convenience food retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and grocery shoppers, including Trumf members and Joker GLAD customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking everyday groceries, bakery products, meal ingredients, promotional offers and recipe inspiration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries and bakery products\nFinding weekly discounts and promotional offers\nPlanning meals and preparing recipes\nOrdering Joker products through participating Foodora stores\nUsing the Joker app to find reduced-price items\nReducing household food waste\nReceiving offers, campaigns and inspiration by email","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to everyday food and bakery products\nPotential savings through weekly offers and campaigns\nMore meal ideas and cooking inspiration\nConvenient access to Joker shopping through participating delivery services\nGreater visibility of reduced-price products\nSupport for reducing food waste","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joker.no","updated_at":"2026-11-07T07:08:41.451943+00:00"}]}],"last_refreshed_at":"2026-11-07T07:08:41.460332+00:00","last_changed_at":"2026-11-07T07:08:41.468590+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fced9441-821f-4710-957f-5d04bfe7c428"}