# Joker

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/joker
- **Dataset:** https://optimly.ai/brand/joker.json
- **Markdown:** https://optimly.ai/brand/joker/llms.txt
- **Official website:** https://joker.no
- **Slug:** joker
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Joker is a grocery retailer offering food, bakery products, weekly deals, recipes, memberships and selected delivery options.
Source: Brand's website (https://joker.no) · 2026-11-07

- **Description:** Joker's website presents grocery products across categories including bakery items and dinner accompaniments, alongside weekly promotions, recipe inspiration, customer membership and food-waste initiatives. Some Joker stores are available through Foodora.
Source: Brand's website (https://joker.no) · 2026-11-07

## Identity

- **Mission:** To help customers reduce food waste and make everyday shopping and meal preparation easier, supported by initiatives such as the Den gode naboten chatbot and Too Good To Go partnership.
Source: Brand's website (https://joker.no) · 2026-11-07

- **Website:** https://joker.no
Source: Brand's website (https://joker.no) · 2026-11-07

- **Voice & tone:** Friendly, practical, promotional and inspirational.
Source: Brand's website (https://joker.no) · 2026-11-07

## Offerings

- **Problem solved:** Joker supports everyday grocery shopping and meal planning by providing food products, discounts, recipes, store-related shopping information and selected delivery options.
Source: Brand's website (https://joker.no) · 2026-11-07

- **Core capabilities:**
  - Grocery retail
  - Bakery and fresh food assortment
  - Weekly offers and customer promotions
  - Recipe and meal inspiration
  - Trumf membership and Joker GLAD customer membership
  - Digital customer communication through newsletters and the Joker app
  - Food-waste reduction initiatives
  - Selected delivery through Foodora
Source: Brand's website (https://joker.no) · 2026-11-07

- **Products / SKUs:**
  - Groceries and dinner accompaniments
  - Bakery products including bread, buns, pastries and crispbread
  - Weekly promotional products and customer offers
  - Recipes and cooking inspiration
  - Joker app
  - Weekly email newsletter
  - Joker GLAD customer membership
Source: Brand's website (https://joker.no) · 2026-11-07

- **Pricing:** Product-level prices and promotional discounts are displayed on the website; no general pricing model is stated.
Source: Brand's website (https://joker.no) · 2026-11-07

## Audience

- **Target industry:** Grocery retail and convenience food retail
Source: Brand's website (https://joker.no) · 2026-11-07

- **Customer base:** Consumers and grocery shoppers, including Trumf members and Joker GLAD customers.
Source: Brand's website (https://joker.no) · 2026-11-07

- **Ideal customer profile:** Consumers seeking everyday groceries, bakery products, meal ingredients, promotional offers and recipe inspiration.
Source: Brand's website (https://joker.no) · 2026-11-07

- **Use cases:**
  - Buying everyday groceries and bakery products
  - Finding weekly discounts and promotional offers
  - Planning meals and preparing recipes
  - Ordering Joker products through participating Foodora stores
  - Using the Joker app to find reduced-price items
  - Reducing household food waste
  - Receiving offers, campaigns and inspiration by email
Source: Brand's website (https://joker.no) · 2026-11-07

- **Customer outcomes:**
  - Access to everyday food and bakery products
  - Potential savings through weekly offers and campaigns
  - More meal ideas and cooking inspiration
  - Convenient access to Joker shopping through participating delivery services
  - Greater visibility of reduced-price products
  - Support for reducing food waste
Source: Brand's website (https://joker.no) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.