{"name":"Jos Alukkas","domain":"josalukkasonline.com","url":"https://optimly.ai/brand/jos-alukkas","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Jos Alukkas is an Indian jewellery retailer offering gold, diamond, platinum and silver jewellery through 60-plus showrooms and an online store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"description","label":"Description","shape":"text","content":"Jos Alukkas designs and sells gold, diamond and platinum jewellery, along with silver jewellery, coins, gifts, Digi Gold and related services. The group operates more than 60 showrooms across India and an online jewellery store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide customers with pure, quality-checked jewellery and dedicated service, with a focus on purity, quality, innovation and customer satisfaction.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Mr. Jos Alukka is identified as the founder and chairman. The group is headed by Sri A.V. Jose. Managing directors include Sri Varghese Alukka, Sri Paul J. Alukka and Sri John Alukka.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://josalukkasonline.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Trust-focused, quality-oriented, informative and promotional, emphasizing purity, certification, heritage and customer assurance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The group's gold business traces back to 1964, when Alukka Varghese entered the gold business.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers purchase certified and quality-checked jewellery, verify gold purity and authenticity through BIS Hallmark and HUID information, and access jewellery through showrooms or online shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing gold, diamond and platinum jewellery\nJewellery manufacturing through its own manufacturing unit\nRetailing through 60-plus showrooms across India\nOnline jewellery sales through josalukkasonline.com\nCustom jewellery requests and customization enquiries\nQuality checks through an in-house laboratory and expert team\nOffering BIS-certified, HUID-hallmarked and certified jewellery\nProviding store-finder, customer support and jewellery exchange services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Gold jewellery\nDiamond jewellery\nPlatinum jewellery\nSilver jewellery\nDaily-wear jewellery\nGold coins and gifts\nDigi Gold\nGold scheme","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-specific pricing is displayed in Indian rupees. The site displays separate 18Kt, 22Kt and 24Kt gold rates and runs promotional offers, including a listed festive offer of 30% off making charges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Jewellery retail and precious metals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers across India, including the millions of customers referenced by the brand, shopping through showrooms and the online store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers in India seeking gold, diamond, platinum or silver jewellery, including customers looking for certified, hallmarked and quality-checked products for personal wear, gifting or special occasions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying gold jewellery for personal use\nBuying diamond or platinum jewellery\nPurchasing silver jewellery, gold coins and gifts\nShopping for daily-wear jewellery\nBuying jewellery online or locating a physical showroom\nRequesting customized jewellery\nVerifying jewellery purity and authenticity using BIS Hallmark and HUID\nExchanging non-HUID or older gold jewellery for HUID-hallmarked jewellery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to BIS-certified and HUID-hallmarked jewellery\nGreater confidence in jewellery purity and authenticity\nDigital traceability and purchase records through HUID\nAccess to certified diamonds and quality-checked jewellery\nOnline shopping and showroom purchasing options\nAbility to request customized jewellery\nAccess to exchange options for older or non-HUID jewellery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://josalukkasonline.com","updated_at":"2026-11-07T07:07:19.136643+00:00"}]}],"last_refreshed_at":"2026-11-07T07:07:19.182243+00:00","last_changed_at":"2026-11-07T07:07:19.191840+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a5e108c9-4e02-4b55-982b-33a13ddc89f9"}