# Jos Alukkas > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/jos-alukkas - **Dataset:** https://optimly.ai/brand/jos-alukkas.json - **Markdown:** https://optimly.ai/brand/jos-alukkas/llms.txt - **Official website:** https://josalukkasonline.com - **Slug:** jos-alukkas - **Categories:** retail-ecommerce ## Overview - **Tagline:** Jos Alukkas is an Indian jewellery retailer offering gold, diamond, platinum and silver jewellery through 60-plus showrooms and an online store. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Description:** Jos Alukkas designs and sells gold, diamond and platinum jewellery, along with silver jewellery, coins, gifts, Digi Gold and related services. The group operates more than 60 showrooms across India and an online jewellery store. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 ## Identity - **Mission:** To provide customers with pure, quality-checked jewellery and dedicated service, with a focus on purity, quality, innovation and customer satisfaction. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Founders & leadership:** Mr. Jos Alukka is identified as the founder and chairman. The group is headed by Sri A.V. Jose. Managing directors include Sri Varghese Alukka, Sri Paul J. Alukka and Sri John Alukka. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Website:** https://josalukkasonline.com Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Voice & tone:** Trust-focused, quality-oriented, informative and promotional, emphasizing purity, certification, heritage and customer assurance. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Founded:** The group's gold business traces back to 1964, when Alukka Varghese entered the gold business. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 ## Offerings - **Problem solved:** Helps customers purchase certified and quality-checked jewellery, verify gold purity and authenticity through BIS Hallmark and HUID information, and access jewellery through showrooms or online shopping. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Core capabilities:** - Designing gold, diamond and platinum jewellery - Jewellery manufacturing through its own manufacturing unit - Retailing through 60-plus showrooms across India - Online jewellery sales through josalukkasonline.com - Custom jewellery requests and customization enquiries - Quality checks through an in-house laboratory and expert team - Offering BIS-certified, HUID-hallmarked and certified jewellery - Providing store-finder, customer support and jewellery exchange services Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Products / SKUs:** - Gold jewellery - Diamond jewellery - Platinum jewellery - Silver jewellery - Daily-wear jewellery - Gold coins and gifts - Digi Gold - Gold scheme Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Pricing:** Product-specific pricing is displayed in Indian rupees. The site displays separate 18Kt, 22Kt and 24Kt gold rates and runs promotional offers, including a listed festive offer of 30% off making charges. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 ## Audience - **Target industry:** Jewellery retail and precious metals Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Customer base:** Customers across India, including the millions of customers referenced by the brand, shopping through showrooms and the online store. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Ideal customer profile:** Consumers in India seeking gold, diamond, platinum or silver jewellery, including customers looking for certified, hallmarked and quality-checked products for personal wear, gifting or special occasions. Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Use cases:** - Buying gold jewellery for personal use - Buying diamond or platinum jewellery - Purchasing silver jewellery, gold coins and gifts - Shopping for daily-wear jewellery - Buying jewellery online or locating a physical showroom - Requesting customized jewellery - Verifying jewellery purity and authenticity using BIS Hallmark and HUID - Exchanging non-HUID or older gold jewellery for HUID-hallmarked jewellery Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 - **Customer outcomes:** - Access to BIS-certified and HUID-hallmarked jewellery - Greater confidence in jewellery purity and authenticity - Digital traceability and purchase records through HUID - Access to certified diamonds and quality-checked jewellery - Online shopping and showroom purchasing options - Ability to request customized jewellery - Access to exchange options for older or non-HUID jewellery Source: Brand's website (https://josalukkasonline.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.