{"name":"Joyful Noise Recordings","domain":"joyfulnoiserecordings.com","url":"https://optimly.ai/brand/joyful-noise-recordings","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Artist-focused independent record label and retailer based in Indianapolis, Indiana, releasing adventurous music in distinctive physical and digital formats.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"description","label":"Description","shape":"text","content":"Joyful Noise Recordings is an independent record label founded by Karl Hofstetter. It works with a diverse roster of musicians without focusing on a particular genre or popularity, prioritizing art over commerce, artistic freedom, and financial transparency. The label also sells music releases, specialty physical editions, VIP memberships, and related merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To empower artists to create meaningful work by providing artistic facilitation, creative freedom, and financial transparency, while making physical releases as artful as the music they contain.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Karl Hofstetter — Founder + Curator; David Woodruff — Art + Production; Mark Dippel — Physical Stock + Fulfillment; Jake Saunders — Label Manager; David “Moose” Adamson — Lathe Master; Ryan Hover — Design + Web; Helly Manson — Lead Project Manager; Ruby Mars — Marketing Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://joyfulnoiserecordings.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, irreverent, artistically adventurous, independent, and community-minded, with an emphasis on experimentation and socially conscious values.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2003","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Indianapolis, Indiana, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides artists with an artist-friendly alternative to conventional record-label models, supporting creative freedom, meaningful releases, financial transparency, and access to inventive physical formats.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Artist facilitation and record-label services\nMusic release and distribution\nProduction of limited-edition vinyl, cassette, CD, digital, lathe-cut, and box-set releases\nArt and packaging production\nVIP membership and limited-edition release programs\nPhysical stock fulfillment\nPublicity and radio coordination\nLicensing and synchronization coordination","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Recorded music releases in vinyl, cassette, CD, and digital formats\nLimited and VIP Edition releases\nSpecialty physical releases and box sets\nWhite Label Series releases\nVIP Membership\nEarly Bird annual VIP Membership packages\nGift cards\nBenefit releases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by release and format. Examples shown include digital releases at $9, CDs with digital downloads at $12, vinyl releases generally priced from $24 to $35, and specialty box sets at $270. VIP Membership is listed at $5 per month; the Early Bird 2027 annual package was listed at $150, with sign-up closed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Independent music and recorded music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Adventurous music listeners and collectors who purchase digital music, vinyl, CDs, cassettes, lathe-cut records, specialty box sets, limited editions, and memberships; artists and bands seeking artist-friendly label support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Independent and adventurous musicians whose work does not fit a single genre and who value artistic freedom, meaningful creative output, inventive physical formats, and transparent label relationships.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Releasing and distributing music in digital and physical formats\nCreating collectible limited-edition vinyl, cassette, CD, and box-set releases\nProviding artists with creative, production, design, and fulfillment support\nOffering fans early access, limited releases, downloads, discounts, and other VIP benefits\nOrganizing benefit releases for struggling or marginalized communities\nLicensing music for synchronization\nSubmitting music for label consideration under the label’s demo policy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Artists receive support to create meaningful work with artistic freedom.\nArtists benefit from an artist-friendly label model emphasizing financial transparency.\nFans gain access to inventive, collectible, and limited physical music formats.\nVIP members receive free downloads, advance private streams, access to sold-out rarities, purchase discounts, and concert-ticket opportunities.\nStruggling or marginalized communities can receive support through benefit releases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joyfulnoiserecordings.com","updated_at":"2026-11-06T22:16:04.410359+00:00"}]}],"last_refreshed_at":"2026-11-06T22:16:04.418737+00:00","last_changed_at":"2026-11-06T22:16:04.427119+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7f9daa99-ace5-434c-beee-2e653e868d1f"}