# Joyful Noise Recordings > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06. - **Brand record:** https://optimly.ai/brand/joyful-noise-recordings - **Dataset:** https://optimly.ai/brand/joyful-noise-recordings.json - **Markdown:** https://optimly.ai/brand/joyful-noise-recordings/llms.txt - **Official website:** https://joyfulnoiserecordings.com - **Slug:** joyful-noise-recordings - **Categories:** media-entertainment ## Overview - **Tagline:** Artist-focused independent record label and retailer based in Indianapolis, Indiana, releasing adventurous music in distinctive physical and digital formats. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Description:** Joyful Noise Recordings is an independent record label founded by Karl Hofstetter. It works with a diverse roster of musicians without focusing on a particular genre or popularity, prioritizing art over commerce, artistic freedom, and financial transparency. The label also sells music releases, specialty physical editions, VIP memberships, and related merchandise. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 ## Identity - **Mission:** To empower artists to create meaningful work by providing artistic facilitation, creative freedom, and financial transparency, while making physical releases as artful as the music they contain. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Founders & leadership:** Karl Hofstetter — Founder + Curator; David Woodruff — Art + Production; Mark Dippel — Physical Stock + Fulfillment; Jake Saunders — Label Manager; David “Moose” Adamson — Lathe Master; Ryan Hover — Design + Web; Helly Manson — Lead Project Manager; Ruby Mars — Marketing Director. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Website:** https://joyfulnoiserecordings.com Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Voice & tone:** Playful, irreverent, artistically adventurous, independent, and community-minded, with an emphasis on experimentation and socially conscious values. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Founded:** 2003 Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Headquarters:** Indianapolis, Indiana, USA Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 ## Offerings - **Problem solved:** Provides artists with an artist-friendly alternative to conventional record-label models, supporting creative freedom, meaningful releases, financial transparency, and access to inventive physical formats. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Core capabilities:** - Artist facilitation and record-label services - Music release and distribution - Production of limited-edition vinyl, cassette, CD, digital, lathe-cut, and box-set releases - Art and packaging production - VIP membership and limited-edition release programs - Physical stock fulfillment - Publicity and radio coordination - Licensing and synchronization coordination Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Products / SKUs:** - Recorded music releases in vinyl, cassette, CD, and digital formats - Limited and VIP Edition releases - Specialty physical releases and box sets - White Label Series releases - VIP Membership - Early Bird annual VIP Membership packages - Gift cards - Benefit releases Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Pricing:** Product prices vary by release and format. Examples shown include digital releases at $9, CDs with digital downloads at $12, vinyl releases generally priced from $24 to $35, and specialty box sets at $270. VIP Membership is listed at $5 per month; the Early Bird 2027 annual package was listed at $150, with sign-up closed. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 ## Audience - **Target industry:** Independent music and recorded music. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Customer base:** Adventurous music listeners and collectors who purchase digital music, vinyl, CDs, cassettes, lathe-cut records, specialty box sets, limited editions, and memberships; artists and bands seeking artist-friendly label support. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Ideal customer profile:** Independent and adventurous musicians whose work does not fit a single genre and who value artistic freedom, meaningful creative output, inventive physical formats, and transparent label relationships. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Use cases:** - Releasing and distributing music in digital and physical formats - Creating collectible limited-edition vinyl, cassette, CD, and box-set releases - Providing artists with creative, production, design, and fulfillment support - Offering fans early access, limited releases, downloads, discounts, and other VIP benefits - Organizing benefit releases for struggling or marginalized communities - Licensing music for synchronization - Submitting music for label consideration under the label’s demo policy Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 - **Customer outcomes:** - Artists receive support to create meaningful work with artistic freedom. - Artists benefit from an artist-friendly label model emphasizing financial transparency. - Fans gain access to inventive, collectible, and limited physical music formats. - VIP members receive free downloads, advance private streams, access to sold-out rarities, purchase discounts, and concert-ticket opportunities. - Struggling or marginalized communities can receive support through benefit releases. Source: Brand's website (https://joyfulnoiserecordings.com) · 2026-11-06 Page last updated 2026-11-06. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.