{"name":"JTB Corporation","domain":"jtb.co.jp","url":"https://optimly.ai/brand/jtb-corporation","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"JTB is a Japan-based travel brand offering domestic and international travel bookings, tours, accommodation, flights, activities, insurance, and themed travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"description","label":"Description","shape":"text","content":"JTB provides travel products and booking services for domestic and international trips, including tour packages, hotels and ryokan, domestic rail and air travel, overseas flights, local tours, sightseeing, cruises, travel insurance, group travel, and specialized experiences such as luxury stays and Antarctic cruises.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://jtb.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, informative, reassuring, and experience-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers discover, compare, plan, and book domestic and international travel, accommodation, transportation, activities, and travel-related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Domestic tour and package booking\nInternational tour and package booking\nDomestic hotel, ryokan, and lodging reservations\nInternational hotel reservations\nDomestic rail and flight travel packages\nInternational flight booking\nLocal sightseeing and optional tour booking\nTravel destination and sightseeing information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Domestic tour and package trips\nInternational tour and package trips\nDomestic hotels, ryokan, and lodging\nInternational hotels\nDomestic rail and Shinkansen packages\nDomestic air travel packages\nInternational air tickets\nLocal tours and sightseeing plans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product, destination, accommodation, dates, and travel plan. The pages also show coupons, discounts, campaigns, and promotional pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual leisure travelers, families, couples, students, solo travelers, groups and employee parties, business travelers, and customers seeking domestic or international accommodation and transportation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers in Japan planning domestic or overseas leisure trips, including families, couples, students, solo travelers, groups, and customers seeking guided, premium, themed, or activity-focused travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Planning and booking domestic vacations\nPlanning and booking international vacations\nBooking hotels, ryokan, resorts, cottages, and villas\nCombining flights or rail travel with accommodation\nBooking international flights and hotels\nArranging guided or escorted tours\nBooking local sightseeing and optional activities\nPlanning luxury or premium accommodation stays","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Book accommodation, transportation, tours, activities, and insurance through travel-focused services\nCompare travel options by destination, theme, accommodation type, and travel dates\nAccess guided and escorted travel options with accompanying staff or local coordinators\nFind specialized accommodation such as suites, open-air-bath rooms, cottages, and premium hotels\nPlan trips around theme parks, cruises, sports, entertainment, wellness, and cultural experiences\nUse travel coupons, campaigns, and destination promotions when available\nReceive destination information and sightseeing recommendations for domestic and overseas travel\nArrange group and employee travel programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://jtb.co.jp","updated_at":"2026-11-07T20:47:08.231438+00:00"}]}],"last_refreshed_at":"2026-11-07T20:47:08.239853+00:00","last_changed_at":"2026-11-07T20:47:08.247066+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=235dce71-9bc2-49a0-b0f1-91a9fdcaee37"}