# Juhl Sørensen

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/juhl-sørensen
- **Dataset:** https://optimly.ai/brand/juhl-sørensen.json
- **Markdown:** https://optimly.ai/brand/juhl-sørensen/llms.txt
- **Official website:** https://piano.dk
- **Slug:** juhl-sørensen
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Juhl-Sørensen is a piano retailer offering grand pianos, upright pianos, digital pianos, used instruments, and piano rentals.
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Description:** Juhl-Sørensen presents and sells pianos and grand pianos, including Steinway & Sons instruments, used instruments, and rental instruments. The company also produces a podcast about music and the people who create it.
Source: Brand's website (https://piano.dk) · 2026-11-08

## Identity

- **Website:** https://piano.dk
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Voice & tone:** Music-focused, informative, promotional, and enthusiast-oriented.
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Headquarters:** Stores are listed in Copenhagen, Aarhus, Stockholm, Oslo, and Helsinki. A showroom is also listed at Engmarken 22, 8220 Brabrand.
Source: Brand's website (https://piano.dk) · 2026-11-08

## Offerings

- **Problem solved:** Helps customers find, view, buy, or rent pianos and grand pianos, including new and used instruments.
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Core capabilities:**
  - Retail sale of pianos and grand pianos
  - Piano and grand piano rental
  - Sale of used instruments
  - Steinway & Sons dealership in the Nordic region
  - Instrument presentations and showroom viewing
  - Music podcast production
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Products / SKUs:**
  - Steinway & Sons pianos and grand pianos
  - New pianos and grand pianos
  - Used pianos and grand pianos
  - Digital pianos
  - Piano rentals
  - Juhl-Sørensen Podcast
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Pricing:** Rental listings shown on the website include instruments from 150 DKK per month. Purchase examples include a Millar EU-112S at 15,500 DKK, a Kawai K-25 at 33,500 DKK, and a Hornung & Møller A-15 grand piano at 38,000 DKK.
Source: Brand's website (https://piano.dk) · 2026-11-08

## Audience

- **Target industry:** Musical instruments and music retail
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Customer base:** Pianists, musicians, and people seeking to buy or rent pianos and grand pianos.
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Ideal customer profile:** Customers looking for new, used, or rental pianos and grand pianos, including Steinway & Sons instruments.
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Use cases:**
  - Buying a piano
  - Buying a grand piano
  - Renting a piano or grand piano
  - Viewing instruments in a showroom
  - Learning about musicians and music production through the podcast
Source: Brand's website (https://piano.dk) · 2026-11-08

- **Customer outcomes:**
  - Access to a selection of new and used pianos and grand pianos
  - Access to piano and grand piano rental options
  - Ability to view selected instruments in a physical showroom
Source: Brand's website (https://piano.dk) · 2026-11-08

Page last updated 2026-11-08.

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