{"name":"Kalunga","domain":"kalunga.com.br","url":"https://optimly.ai/brand/kalunga","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Brazilian retailer and e-commerce platform for stationery, school supplies, office supplies, computing, electronics and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"description","label":"Description","shape":"text","content":"Kalunga sells stationery, school materials, office supplies, computers, peripherals, printers, electronics, gaming products and other merchandise through its online store and more than 220 physical stores across Brazil. It also offers services including Copy&Print, cartridge search, delivery, Click e Retire, customer support and order management.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://kalunga.com.br","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, practical, promotional and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"More than 50 years in the market; the website references Kalunga's 54th anniversary in 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to stationery, school, office, computing, printing and electronics products, with online shopping, store pickup, delivery and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and e-commerce\nPhysical retail through more than 220 stores\nStationery and school-supply retail\nOffice-supply retail\nComputer, peripheral and electronics retail\nPrinter, cartridge and toner sales\nGaming product retail\nCopy&Print services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Stationery and writing supplies\nSchool materials and notebooks\nOffice supplies and organization products\nPaper and paper products\nPrinters and multifunction printers\nInk cartridges, toner and printer supplies\nNotebooks, tablets, PCs and monitors\nComputer peripherals and networking equipment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-specific pricing is shown on the online store, with promotions, discounts, installment payment options and selected free-shipping offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail and e-commerce for stationery, school, office, computing and electronics products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, students, families, home users, offices, schools and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organizations in Brazil seeking stationery, school supplies, office products, computing equipment, printers, electronics and related services through online or physical retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying school and back-to-school supplies\nPurchasing stationery and writing materials\nEquipping offices and workspaces\nBuying computers, peripherals and networking products\nPurchasing printers, cartridges, toner and paper\nGaming equipment and accessories\nOrganizing documents, materials and spaces\nPrinting documents through Copy&Print","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to a broad range of stationery, school, office, computing and electronics products\nOnline ordering with home delivery options\nStore pickup through Click e Retire, including pickup in up to two hours as advertised\nAccess to more than 220 stores across Brazil\nFaster receipt through Super Express delivery in eligible areas\nSupport for orders, deliveries, exchanges and returns\nDocument printing and related Copy&Print services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kalunga.com.br","updated_at":"2026-11-07T05:24:33.268999+00:00"}]}],"last_refreshed_at":"2026-11-07T05:24:34.214468+00:00","last_changed_at":"2026-11-07T05:24:34.822357+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=813e5d48-1c80-4b85-9138-e70e10e26c89"}