{"name":"Kampgrounds of America","domain":"koa.com","url":"https://optimly.ai/brand/kampgrounds-of-america","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Kampgrounds of America (KOA) operates a network of campgrounds across North America, offering RV sites, tent sites, cabins, unique lodging and outdoor hospitality experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"description","label":"Description","shape":"text","content":"KOA operates more than 500 campgrounds across the United States and Canada, with camping and lodging options including RV sites, tent sites, cabins, Deluxe Cabins and unique glamping accommodations. Its campgrounds offer amenities, recreation and services for travelers, families and groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To connect people to the outdoors and each other.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://koa.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, welcoming, family-oriented and adventure-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1962","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"KOA makes camping and outdoor travel easier by providing convenient campgrounds, varied lodging options, amenities, reservations and hospitality for different types of campers and travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating a network of more than 500 campgrounds across North America\nProviding RV sites, tent sites, cabins and unique lodging\nOffering outdoor hospitality, campground amenities and recreation\nOnline campground search and reservation booking\nProviding KOA Rewards savings and rewards points\nSupporting pet-friendly camping through KampK9 pet parks\nPublishing camping and outdoor hospitality research","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"RV Sites\nTent Sites\nCamping Cabins\nDeluxe Cabins\nUnique lodging and glamping accommodations\nKOA Journey campgrounds\nKOA Holiday campgrounds\nKOA Resort campgrounds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"KOA Rewards campers receive 10% off daily registration rates, rewards points toward future stays and access to additional savings. Individual campground rates are not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Camping, campgrounds and outdoor hospitality","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Campers, RV travelers, tent campers, families, friends, groups, pet owners and travelers seeking cabins or glamping accommodations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"North American leisure travelers and outdoor enthusiasts seeking convenient, family-friendly camping, RV, tent, cabin or resort-style campground experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"RV road trips and overnight stops\nFamily camping vacations and weekend getaways\nTent camping\nCabin and glamping stays\nExtended stays\nGroup camping\nPet-friendly outdoor travel\nCamping at destinations and near highways","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Easier access to outdoor experiences across North America\nConvenient camping and lodging options for different preferences\nFamily and friends spending time together and creating memories\nA more comfortable camping experience through amenities and upgraded lodging\nSupport from trained campground staff\nSavings through KOA Rewards\nPet-friendly camping experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://koa.com","updated_at":"2026-11-08T03:30:35.799732+00:00"}]}],"last_refreshed_at":"2026-11-08T03:30:35.806608+00:00","last_changed_at":"2026-11-08T03:30:35.815986+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=33a8ed95-d784-4a10-8582-5faeb8dd51e3"}