{
  "slug": "kapwing",
  "name": "Kapwing",
  "description": "Kapwing is an AI-powered, cloud-based video creation and editing platform designed for creative teams, marketers, internal communicators, content creators, and educators. It enables users to generate videos from text prompts, edit multimedia content, and collaborate on projects with a suite of intuitive and AI-assisted tools, accessible directly in the browser.",
  "url": "https://optimly.ai/brand/kapwing",
  "websiteUrl": "https://kapwing.com/",
  "logoUrl": "https://logo.clearbit.com/kapwing.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI Video Content Creation Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T03:15:55.429Z",
  "verifiedVitals": {
    "website": "https://kapwing.com",
    "category": "AI-powered Video Creation and Editing Platform",
    "what_it_does": "Kapwing is a collaborative, cloud-based platform for creating and editing multimedia-rich videos, images, and GIFs. It offers a suite of core editing tools, including a drag-and-drop video editor, audio editor, auto subtitle generator, and translation, alongside AI-powered tools such as a video generator, script generator, text to speech & dubbing, clean audio, smart cut, and repurpose studio, to streamline content production and repurposing.",
    "primary_audience": "Creative teams, marketers, internal communications professionals, content creators, educators, and individuals.",
    "core_product": "An online video editing and content creation platform with AI-powered tools including a video generator, script generator, text-to-speech, auto subtitle generator, and a collaborative video editor.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Kapwing offers a free plan with limitations, including watermarked exports, 720p video quality, 10 AI credits, 10 minutes of auto-subtitling, and a 2GB file upload limit. Paid plans include Pro, Business, and Enterprise. The Pro plan starts at $16 per member per month when billed annually or $24 per member per month when billed monthly. The Business plan starts at $50 per member per month when billed annually or $64 per member per month when billed monthly. Enterprise plans offer custom pricing."
    },
    "parent_ownership": "Kapwing Inc., founded by Julia Enthoven and Eric Lu. It has received funding from investors including CRV and Kleiner Perkins.",
    "named_competitors": [
      "Adobe Premiere Pro",
      "DaVinci Resolve",
      "VEED",
      "Wondershare Filmora",
      "iMovie",
      "Camtasia",
      "Final Cut Pro X",
      "HeyGen",
      "Adobe Express",
      "Movavi Video Editor Plus",
      "Vizard",
      "OBS Studio",
      "EchoWave",
      "Clipchamp",
      "Descript",
      "Submagic",
      "CapCut",
      "OpusClip",
      "Canva",
      "Pictory",
      "Media.io",
      "Steve AI"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789846124223
}