{
  "slug": "katie-schide",
  "name": "Katie Schide",
  "description": "Katie Schide is an American ultrarunner and trail runner, notably a UTMB and Hardrock 100 course record holder. She is a sponsored athlete, partnered with Neversecond for her evidence-based fueling strategy.",
  "url": "https://optimly.ai/brand/katie-schide",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/never2.com",
  "baiScore": 43,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Athlete",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:38.839Z",
  "verifiedVitals": {
    "website": "https://never2.com",
    "pricing_model": "Sponsorships, endorsements, race winnings, appearance fees",
    "core_products": "Elite athletic performance, brand endorsements, inspiring the ultrarunning community",
    "key_differentiator": "UTMB and Hardrock 100 course record holder, calculated approach to training and racing, successful long-term partnership with a science-backed fueling brand.",
    "target_markets": "Ultrarunning enthusiasts, endurance athletes, sports nutrition brands, apparel sponsors",
    "subcategory": "Ultrarunner"
  },
  "intentTags": {
    "problemIntents": [
      "Self-coached athlete: An athlete managing all aspects of their training, nutrition, and recovery without external coaching or sponsorship, potentially leading to less optimized performance compared to",
      "Sports agent/management company: While an agent could manage endorsements and career, they do not directly contribute to the athletic performance or specific fueling strategy, which is a key aspect hi"
    ],
    "solutionIntents": [
      "Katie Schide UTMB",
      "Katie Schide Hardrock 100",
      "Katie Schide Neversecond",
      "Generic sports nutrition brands: Utilizing other sports nutrition brands that may not offer the same 'evidence-based fueling system' or precise formulation as Neversecond, potentially leading to less "
    ],
    "evaluationIntents": []
  },
  "timestamp": 1786380825914
}