# Kaufland.de
> Kaufland.de represents the German online presence and operations of Kaufland, a large international retail chain primarily known for its hypermarkets and supermarkets across Europe. It offers a wide range of groceries and non-food items, combining a physical store presence with an online marketplace in certain regions.
- URL: https://optimly.ai/brand/kaufland-de
- Logo: https://logo.clearbit.com/https://www.kaufland.com/
- Slug: kaufland-de
- BAI Score: 36/100
- Archetype: Incumbent
- Category: Retail
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Visiting a local grocery store or market: Customers can physically visit traditional grocery stores, farmers' markets, or specialty food shops to purchase food and household items, instead of using a  | Meal kits or restaurant delivery: Consumers might opt for meal kit services or food delivery from restaurants, reducing or eliminating the need to shop for groceries entirely.
Solutions: Kaufland Germany | Kaufland online shop | Kaufland contact Deutschland | Online grocery delivery services (e.g., Gorillas, Flink): For those seeking convenience without visiting a store, dedicated online grocery delivery services or other supermarket chains offering delive
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## Full Details / RAG Data
### Overview
Kaufland.de is listed in the AI Directory.
Kaufland.de represents the German online presence and operations of Kaufland, a large international retail chain primarily known for its hypermarkets and supermarkets across Europe. It offers a wide range of groceries and non-food items, combining a physical store presence with an online marketplace in certain regions.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Kaufland.de |
| Slug         | kaufland-de |
| URL          | https://optimly.ai/brand/kaufland-de |
| Logo         | https://logo.clearbit.com/https://www.kaufland.com/ |
| BAI Score    | 36/100 |
| Archetype    | Incumbent |
| Category     | Retail |
| Last Analyzed | July 19, 2026 |
| Last Updated | 2026-07-25T10:35:23.410Z |
### Verified Facts
- Founded: 1984 (not specified in text, but known from general knowledge)
- Headquarters: Neckarsulm, Germany
### Buyer Intent Signals
#### Problems this brand solves
- Visiting a local grocery store or market: Customers can physically visit traditional grocery stores, farmers' markets, or specialty food shops to purchase food and household items, instead of using a 
- Meal kits or restaurant delivery: Consumers might opt for meal kit services or food delivery from restaurants, reducing or eliminating the need to shop for groceries entirely.
#### Buyers search for
- Kaufland Germany
- Kaufland online shop
- Kaufland contact Deutschland
- Online grocery delivery services (e.g., Gorillas, Flink): For those seeking convenience without visiting a store, dedicated online grocery delivery services or other supermarket chains offering delive
### Links
- Canonical page: https://optimly.ai/brand/kaufland-de
- JSON endpoint: /brand/kaufland-de.json
- LLMs.txt: /brand/kaufland-de/llms.txt