{"name":"Kaufland","domain":"kaufland.de","url":"https://optimly.ai/brand/kaufland","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Kaufland is a food and general merchandise retailer with physical stores, weekly offers, customer rewards, recipes and an online marketplace.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"description","label":"Description","shape":"text","content":"Kaufland’s website presents weekly grocery and non-food offers, store information, Kaufland Card XTRA promotions, recipes, competitions and an online marketplace where products from Kaufland and third-party sellers are offered.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://filiale.kaufland.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, savings-focused, welcoming and consumer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers shop for groceries, household goods, electronics, clothing, baby products and other merchandise through store offers and an online marketplace, while also providing recipes and shopping-related promotions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Physical grocery and general merchandise retail\nWeekly offers and digital prospectuses\nOnline marketplace with third-party sellers\nKaufland Card XTRA rewards and discounts\nProduct discovery and online purchasing\nRecipes and cooking inspiration\nCompetitions and promotional campaigns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and fresh produce\nNon-food merchandise\nElectronics and household appliances\nClothing and fashion\nBaby and children’s products\nBeauty and personal care products\nKaufland Card XTRA\nOnline marketplace listings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices and promotional discounts are displayed on the website; marketplace products are offered by Kaufland and third-party sellers, with shipping and return terms varying by listing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, grocery and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and household shoppers purchasing groceries, non-food products and marketplace merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumer shoppers seeking grocery offers, everyday merchandise, discounts and online purchasing options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding weekly grocery and non-food deals\nChecking store-specific offers and digital prospectuses\nUsing Kaufland Card XTRA discounts and promotions\nBuying products through the online marketplace\nShopping for electronics, clothing, beauty and baby products\nFinding recipes and meal inspiration\nEntering promotional competitions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to weekly grocery and general merchandise offers\nConvenient online shopping across multiple product categories\nPotential savings through promotions and Kaufland Card XTRA\nAccess to store information, recipes and competitions\nHome delivery for marketplace purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://filiale.kaufland.de","updated_at":"2026-11-07T20:27:47.592496+00:00"}]}],"last_refreshed_at":"2026-11-07T20:27:47.608008+00:00","last_changed_at":"2026-11-07T20:27:47.622037+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=14f73c60-de42-409b-9bcd-d5e1dec52316"}