{
  "slug": "ke-holdings-beike-lianjia",
  "name": "Ke Holdings (Beike Zhaofang, Lianjia)",
  "description": "Ke Holdings Inc. (贝壳找房), through its integrated online and offline platform, operates leading real estate brands such as Lianjia (链家) and Beike Zhaofang. It offers a comprehensive suite of services including existing home sales, new home sales, home rentals, and renovation services, aiming to improve efficiency and transparency in China's housing market.",
  "url": "https://optimly.ai/brand/ke-holdings-beike-lianjia",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://ke-holdings-beike-lianjia.com",
  "baiScore": 56,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Real Estate Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-01T02:45:14.208Z",
  "verifiedVitals": {
    "website": "ke.com",
    "founded": "2001",
    "headquarters": "Beijing, China",
    "pricing_model": "Primarily commission-based on transaction volume; also service fees for value-added offerings.",
    "core_products": "Existing home sales, new home sales, home rentals, home renovation and furnishing services.",
    "key_differentiator": "Its unique Agent Cooperation Network (ACN) model, which seamlessly integrates a vast network of offline stores and agents with a powerful online data and transaction platform, providing unparalleled scale and efficiency in the Chinese market.",
    "target_markets": "Residential real estate consumers and agents across major cities in China.",
    "employee_count": "Over 400,000 agents and employees (as of recent reports)",
    "funding_stage": "Public (NYSE: BEKE)",
    "subcategory": "Online Property Platform, Real Estate Brokerage"
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty finding reliable real estate agents",
      "Lack of transparency in property transactions",
      "Inefficient property search and matching process",
      "High transaction costs and fees in real estate",
      "Limited options for quality rental properties",
      "Challenges in coordinating home renovation services"
    ],
    "solutionIntents": [
      "Integrated online-offline real estate platform",
      "Verified property listings and agent reviews",
      "Efficient property matching algorithms and tools",
      "Streamlined and transparent transaction process",
      "Comprehensive rental management and listing services",
      "Professional home renovation services and management"
    ],
    "evaluationIntents": [
      "Compare real estate platform fees and commissions",
      "Assess agent professionalism and customer reviews",
      "Check property valuation accuracy and market data",
      "Evaluate platform user experience and features",
      "Review market share and industry dominance of platforms",
      "Analyze technology integration and innovation in real estate services"
    ]
  },
  "timestamp": 1783794435813
}