# Ke Holdings (Beike Zhaofang, Lianjia)
> Ke Holdings Inc. (贝壳找房), through its integrated online and offline platform, operates leading real estate brands such as Lianjia (链家) and Beike Zhaofang. It offers a comprehensive suite of services including existing home sales, new home sales, home rentals, and renovation services, aiming to improve efficiency and transparency in China's housing market.
- URL: https://optimly.ai/brand/ke-holdings-beike-lianjia
- Logo: https://logo.clearbit.com/https://ke-holdings-beike-lianjia.com
- Slug: ke-holdings-beike-lianjia
- BAI Score: 56/100
- Archetype: Incumbent
- Category: Real Estate Technology
- Last Analyzed: July 1, 2026
## Buyer Intent Signals
Problems: Difficulty finding reliable real estate agents | Lack of transparency in property transactions | Inefficient property search and matching process | High transaction costs and fees in real estate | Limited options for quality rental properties | Challenges in coordinating home renovation services
Solutions: Integrated online-offline real estate platform | Verified property listings and agent reviews | Efficient property matching algorithms and tools | Streamlined and transparent transaction process | Comprehensive rental management and listing services | Professional home renovation services and management
Comparisons: Compare real estate platform fees and commissions | Assess agent professionalism and customer reviews | Check property valuation accuracy and market data | Evaluate platform user experience and features | Review market share and industry dominance of platforms | Analyze technology integration and innovation in real estate services
---
## Full Details / RAG Data
### Overview
Ke Holdings (Beike Zhaofang, Lianjia) is listed in the AI Directory.
Ke Holdings Inc. (贝壳找房), through its integrated online and offline platform, operates leading real estate brands such as Lianjia (链家) and Beike Zhaofang. It offers a comprehensive suite of services including existing home sales, new home sales, home rentals, and renovation services, aiming to improve efficiency and transparency in China's housing market.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Ke Holdings (Beike Zhaofang, Lianjia) |
| Slug         | ke-holdings-beike-lianjia |
| URL          | https://optimly.ai/brand/ke-holdings-beike-lianjia |
| Logo         | https://logo.clearbit.com/https://ke-holdings-beike-lianjia.com |
| BAI Score    | 56/100 |
| Archetype    | Incumbent |
| Category     | Real Estate Technology |
| Last Analyzed | July 1, 2026 |
| Last Updated | 2026-07-11T18:27:15.813Z |
### Verified Facts
- Founded: 2001
- Headquarters: Beijing, China
### Buyer Intent Signals
#### Problems this brand solves
- Difficulty finding reliable real estate agents
- Lack of transparency in property transactions
- Inefficient property search and matching process
- High transaction costs and fees in real estate
- Limited options for quality rental properties
- Challenges in coordinating home renovation services
#### Buyers search for
- Integrated online-offline real estate platform
- Verified property listings and agent reviews
- Efficient property matching algorithms and tools
- Streamlined and transparent transaction process
- Comprehensive rental management and listing services
- Professional home renovation services and management
#### Buyers compare
- Compare real estate platform fees and commissions
- Assess agent professionalism and customer reviews
- Check property valuation accuracy and market data
- Evaluate platform user experience and features
- Review market share and industry dominance of platforms
- Analyze technology integration and innovation in real estate services
### Links
- Canonical page: https://optimly.ai/brand/ke-holdings-beike-lianjia
- JSON endpoint: /brand/ke-holdings-beike-lianjia.json
- LLMs.txt: /brand/ke-holdings-beike-lianjia/llms.txt