# Ke Holdings (Beike Zhaofang, Lianjia)
> Ke Holdings Inc. (贝壳找房), through its integrated online and offline platform, operates leading real estate brands such as Lianjia (链家) and Beike Zhaofang. It offers a comprehensive suite of services including existing home sales, new home sales, home rentals, and renovation services, aiming to improve efficiency and transparency in China's housing market.
- URL: https://optimly.ai/brand/ke-holdings-beike-lianjia
- Logo: https://logo.clearbit.com/https://ke-holdings-beike-lianjia.com
- Slug: ke-holdings-beike-lianjia
- BAI Score: 56/100
- Archetype: Incumbent
- Category: Real Estate Technology
- Last Analyzed: July 1, 2026
## Buyer Intent Signals
Problems: Difficulty finding reliable real estate agents | Lack of transparency in property transactions | Inefficient property search and matching process | High transaction costs and fees in real estate | Limited options for quality rental properties | Challenges in coordinating home renovation services
Solutions: Integrated online-offline real estate platform | Verified property listings and agent reviews | Efficient property matching algorithms and tools | Streamlined and transparent transaction process | Comprehensive rental management and listing services | Professional home renovation services and management
Comparisons: Compare real estate platform fees and commissions | Assess agent professionalism and customer reviews | Check property valuation accuracy and market data | Evaluate platform user experience and features | Review market share and industry dominance of platforms | Analyze technology integration and innovation in real estate services